Monday, October 5, 2015

Blog 12 – The objective of your private hospital


1) You are an entrepreneur and you want to open a private hospital in your City. Write the mission statement, describing separately its What, How and Why, distinguishing two cases:
a) You are an unethical entrepreneur who wants just to maximize profit
b) You are an ethical entrepreneur who wants to have profit operating ethically

109 comments:

  1. 1)case a-Non-Ethical view. Pezzoli hospitals granted prestigious medical treatments to a selective rage of costumers.(what)
    It will assure that in a controlled,managed and qualitative way.(how)
    Pezzoli hospitals offer services with a determined price in order to maintain the renew of the firm and guarantee its growth but also to satisfy in the best way as possible the patients needs.(why)

    2)case b-Ethical view. Pezzoli hospitals offers impressive medical treatments.(what) It offers them in a prestigious,modern and safety way(how).
    The firm assures and guarantees an elevated level of treatments to the costumers.For example, medical examinations,surgeries and so on,it is possible throughout a suitable price that is adequate to the kind of service that our firm offers but mostly we look forward to created sustainable value for all the community and citizens that enjoy our services.

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  4. a. "WHAT" is to have a well-equiped hospital, uneducated employees with standard uniforms, high costs.
    "HOW" is to have good location, so that people would be willing to choose that exact hospital, because its visibly alluring.
    "WHY" is to maximize the profit in a short term, providing the services or treatments that may harm the patients.

    b. "WHAT" is to have professioanl quality services for its patient and effective collaboration with its physians, doctors.
    "HOW" is to find the location or innovate any other building, also make sure that the devices are up-to-date and safe and the contracts with the employees.
    "WHY" is to provide the patients with the treatments, the services and particualrly with care so that they can rely and trust us.

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  6. A. What - profitable hospital
    How - Cheapest equipment and Medicines but Require a high price for the stay
    Why - maximize my profit in the shortest time

    B.What - Hospital is good for all kinds of Population
    How - the best equipment and Medicines with prices that everybody can affordWhy
    Why- maximize my profit in the long term and earn good reputation

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  7. a) WHAT: my hospital should be well equiped, with every kind of treatment and services
    HOW: thanks to the wide range of treatments, the hospital will have a great amount of patients; moreover the hospital should be very furnished of different kinds of drugs in order to prescribe to patients more than one of them, even with the same effect. Treatments will not point to a brief healing, so that people have to attend more session than the ones provided.
    WHY: maximize profit on the skin of patients

    b) WHAT: my hospital will be well equiped, with professional physicians and the most possible range of treatments
    HOW: the hospital will point to heal patients in the shorter possible term, prescribing only the necessary treatments avoiding waste of money for patients and waste of medicines in general. The hospital could not have all the existing treatments because of its choice to have only the high quality ones in order to direct people in the best hospitals for their diseases.
    WHY: the hospital aims to satisfy people needs in the best possible way, making them avoide waste of time, money and health.

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  9. a) WHAT: an hospital with a restrict number of staff with a low valuation
    HOW: an hospital that is apparently and aesthetically appealing but actually uses shoddy drugs and machinery and makes patients doing analysis and insights even where is not necessary.
    WHY: basically I'm more interested in making money with the diseases of the people than finding the right therapy.

    b) WHAT: an hospital with very expert staff
    HOW: an hospital that follows all the rules of safety and hygiene, with all high-quality machinery and drugs. An hospital that follows patient's needs and it is well organised in the scheduling of medical visits.
    WHY: I'm very interest in medicine and I want to find the right and less invasive therapy for my patients. The sole objective of my hospital is hailing people or trying to minimise their pain as much as possible. There is nothing better than saving people's life.

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  10. First Case Unethical: FIRST CLASS CARE (FCC)
    We provide the best health services on the market for for people who thinks their safety is not a “cost” to be cut (what)
    We manage to do that thanks to innovative machine and highly specialized doctors (how) because we believe the public system is failed and can no longer provide safe health care as private company (why).

    Second Case Ethical: LET’S HEAL (LH)
    We provide excellent health services (what) thanks to the commitment of our doctors and nurse (how) in order to protect your heal in any circumstances (why).

    Main differences: While both claim to provide excellent services FCC claims to be the best without any proof. From FCC statement we understand that money are important while from LH people are more important.
    FCC tends to discredits public services in order to have more people paying in private hospital while LH only says that its employees are very committed to the cause

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  11. A) WHAT: My private hospital impresses all the patients for its organization, the enormous structure and all the treatments we provide.
    HOW: We offer not only prestigious and successful treatment programs, but also a very professional and experienced staff that looks forward to take care of all our patients.
    WHY: My objective is to maximize the profit in a short term, keeping up the reputation of the hospital.
    B) WHAT: I'm gonna provide a very well organized and supplied hospital, that grants all the medical treatments people could need. It's also easily accessible by car, thanks to the capacious parking garage that we offer to our clients.
    HOW: My private hospital guarantees a good, no-crowded location, a very safe and clean building, an incredible and very efficient service, with a personal healthcare assistant for each patient.
    WHY: The objective of my hospital is to make our patients feel at home, providing a great quality/price ratio that will maximize my profit in a long term.

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  12. A) Our mission is to ensure you the best structure for all kind of medical treatments.(What)
    Our staff is composed by a lot of famous doctors who has many awards to guarantee to you the best service thanks to the support of many pharmaceutical firms.
    We want to be the first hospital of Rome and offer to our patients big structure and a lot of treatments to guarantee your health.( Why)

    B) Our mission is to give to our patients a good service that can be useful for everyone.(What)
    We offer to you some treatments in a lower price an some totally free to guarantee to you a cure even if you can't affort it.(how)
    We believe that our mission is to save people life doing our job so we offer our services to everyone who needs them. (Why)

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  13. Case A: We want to give you the best healt care through our hospital service, ensuring all our clients the best specialized doctors and the fastest service, in order to satisfy your and our needs.
    What: We want to give you the best healt care through our hospital service;
    How: ensuring the best specialized doctors and the fastest service;
    Why: in order to satisfy your and our needs.

    Case B: Everything we do is because we want to give everyone the oppurtunity to take care and cure the diseases, ensuring the best specialized doctors and the fastest service and offering you the best healt care through our hospital service.
    Why: to give everyone the oppurtunity to take care and cure the diseases;
    How: ensuring the best specialized doctors and the fastest service;
    What: offering you the best healt care through our hospital service.

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  14. A)My hospital guarantees an overall good service, but only focus on well-rewarded fields, such as plastic surgery, and doesn’t take risks on medical research or doctors teaching (how). It is impressive for the structure, the surface treatments reserved to paying customers and useless luxury sophistications (what). We believe in maximizing the profit for the owners, even manipulating statements and cures (why).
    B)My hospital invests on choosing the best doctors, in order to have great results on hard surgery procedures, and on forming future doctors (how). We believe in a good and affordable health caring system (why), thus we are building a hospital able to give necessary help if needed and unnecessary treatment if asked (what).

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  16. a) In this first case the WHAT would be that of taking care of the patients and heal them; the HOW would be through the use of old machineries that cost less and with inadequate doctors that require lower wages; the WHY would be the maximization of my profit in the short term.
    b) In this case the WHAT would be the same, but the HOW would be providing our clients the best satisfaction through the use of the newest machineries and the finest doctors; the WHY would be the satisfaction of our patients but with an eye also on the profit that would be very important in order to invest in research and make our service always better throughout the years.

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  17. 1) Unethical entrepreneur:

    WHAT: Our hospitals offers the best health care services available on the market all inside the best structure that anybody has ever seen
    HOW: Having you pay for all the medicines, not actually thinking about the patient’s health giving him medicines he does not need in order to make him pay more and hiring cheap and not motivated doctors that only care about their paycheck and not investing in new medicines and cures.
    WHY: To maximize the profit till the hospital shuts down

    2) Ethical entrepreneur:

    WHY: The objective of my hospital is to take care of people’s problem by curing them in the safest way and treating them as if they were part of my family
    HOW: Offering the best and most motivated doctors available, the most innovated treatments all of that in a safe and well organized environment
    WHAT: We offer a very well organized hospital that will treat you as if you were home and will take care of anybody that needs help the best way possible with the most innovative technologies.

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  18. A) (What?) "Eg care" is a private hospital located in Rome. (How?) It offers only the most expensive and longest treatments assuring to the azienda a continuous high income. We are focus on people able to spend a lot of money to take care of themselves. (why?) In this way we can get our main objective that is to maximize owners profit.

    B) (What?) "Eg care" is a private hospital located in Rome. (How?) It offers a very wide range of treatments with many machineries of new generation, and an excellent staff composed by qualified experts. (Why?) People's health is the most important thing in EG Care hospital and for this reason it offers also different kind of tax exemptions according to different family incomes?

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  19. A. IEGIANI HOSPITAL is offering you the best medical structure of Rome, with all best doctors and experts that will give you an extraordinary service. With love and patience we'll take care of our patients making them fell home. We all know the terrible feeling of staying in a hospital, our aim is to unmask this sensation giving you the opportunity of living in hospital as if it' was an hotel (all the things I've said are not true)
    B: IEGIANI HOsPITAL in the center of Rome shares the best competences given by the most experts doctors in order to make your stay as short a possible. We care of treating in the best way our clients offering the services they need. All our efforts will be rewarded and your never be admitted in other hospitals if it's not IEGIANI!

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  20. 1) Whtat: A hospital with a tax to get inside and be visited.
    How: using overdue medicines without taking care of the patients in order to save money
    why: maximizing profit using taxes and cheaper doctors that do not have the skills to work

    2) What: Free hospital funded by the state
    How: guaranteeing the best services in order to heal diseases
    why: operating ethically and investing founds provided by the state for new machineries and research for new diseases

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  22. 1) What: Nice building, nice interiors, good technics.
    How: good advertisment, send clients to take unnecessary tests
    Why: to maximize profit
    2) What Nice building, nice interior, good technics, best doctors from all over the country
    How to provide high quality services, to make friendly environment
    Why to work ethicaly and to be the best hospital in the country, to help people

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  25. 1) Unethical entrepreneur-
    WHAT: my hospital will provide good services in various field (Plastic surgery, cardiology, pregnancy etc.)
    HOW: we ensure the best treatments and a fast service with no waiting time at a proportionate price.
    WHY: my objective is to maximize profits in short-term, guaranteeing a good quality of the services provided
    2) Ethical entrepreneur-
    WHAT: hospital will provide good services in various field (Plastic surgery, cardiology, pregnancy etc.)
    HOW: we take care of our patients ensuring good services at affordable prices.
    WHY: we want satisfy our patients expectations.

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  26. Acting like an ethical entrepreneur
    Mission statement including the WHAT, the HOW and the WHY.

    The hospital runs several projects involving doctors and nursing staff that aim to discover ways of maximizing patient satisfaction and improving clinical outcomes, hosting the best updated and equipped facilities in the region. (WHAT) Both common and rare diseases are treated by the best specialists and structures thanks to the combination of university research, excellent medical care and an interdisciplinary approach to treatments and methods improves patient outcomes even in difficult clinical cases. Doctors and consultants are supported by an excellent nursing staff, who support patients in their daily activities and help provide a pleasant environment that is conducive to health and healing. Specialized services for international patients include assistance finding accommodation for the patient and their family as well as airport services, translator provision and visa assistance (HOW). Our target is to enlighten and improve the medical field fin the present and in the future in order to become the main landmark for your health. (WHY)


    Acting like an unethical entrepreneur:
    Mission statement including the WHAT, the HOW and the WHY:

    We provide a quality and affordable medical service with specialists, doctors, nursery staff and machineries updated to the last medical studies. (WHAT) Furnished by the best pharmaceutical firms we can also prescribe any type of medical drugs safeguarding your privacy in every situation. We can support our patience with a fully-loaded structure which guarantee also an assistance for their parents for the accommodation during the recovery. Further we can apply a very good discount for an immediate and urgent surgery. For all your medical treatments you can make a cash payment or you can obtain a credit line with a very low and convenient interest rate granted by our financial services. (HOW) We take care of your health better than a common hospital and don't worry, you won't feel a thing...(WHY)

    The second example was very weird because I've been forced to think like an avid and egoistic entrepreneur acting in the medical field. I can't tolerate a connection between an unethical way of business and the health because we're talking about human beings. But it was also useful and stimulant because I also need to understand the wrong profit's logic in order to avoid it in an hypothetical future. The final line which I used to describe the WHY of my unethical hospital is taken from a fantasy character of a famous american fiction that can summarize the wrong behavior of this medical category.

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  27. a) unethical entrepreneur

    What: private hospital.
    How: incompetent and underpaid doctors and employees. structures and services are at the same level as the public hospitals.
    Why: maximize profit.

    b) ethical entrepreneur

    What: private hospital.
    How: well-advanced structures and tools, qualified doctors and employees.
    Why: make the hospital a safe environment.

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  28. Unethical entrepreneur:
    What: Good sanitary services in many fields; quick, efficient and expensive medical assistance
    How: With non qualified doctors in order to have less costs (and so more revenues) for the employees
    Why: To achieve profit in a short-term

    Ethical entrepreneur:
    What: Good sanitary services in many fields; quick and efficient medical assistance accessible to everyone
    How: With well prepared doctors and good nurses in a very well organized environment
    Why: In order to satisfy one of the basic human needs: health, survival. To be helpful for the society offering a useful service

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  29. A)
    WHAT: Riccardo's hospital wants to offer any medical treatment to its patient.
    HOW: We will do whatever our clients will ask us using our convenient products.
    WHY:We want to give the opportunity to people to access to cheap medical treatments.


    B)
    WHY: We care about the health of people.
    HOW: Providing to our customers well trained doctors and staff, using the best medicines available and making our customers feel safe in our hands.
    WHAT: We want to cure people's illnesses in the best and smartest way it is possible.

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  31. a.Unethical entrepreneur
    What : build a hospital well decorate , with unsustainable machinery equipment & staff.
    How : we have well experienced doctors. We find patients problem by taking many tests if u pay more you will get better service.
    Why : make profit in a short term.

    Ethical entrepreneur
    What : well furnished buillding with new technology,experienced doctors & staff .
    How : giving satisfied treatment friendly . Have to try give best.
    Why: creatimg popularity we make profit in a long term.

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  32. A. WHAT: our hospital set in a old building offers an equip of young doctors that are still learning to practice medicine
    HOW: it is equipped with not developed machinery
    WHY: we want to save money reducing workplace safety and hiring not completely qualified doctors in order to maximize profit in short-term.

    B.WHAT: the hospital offers good structures where our competent doctors could completely take care of patients.Each ward of the hospital is reserved to different sphere of medicine and it is equipped with developed machines HOW the hospital opened 24 hours a day, 7 days a week is fully available to give to our patients an suitable support.
    WHY. We want to make our patients fell comfortable and safety and do the best in order to attend to every kind of disease.
    HOW: each ward of the hospital is reserved to different sphere of medicine and it is equipped with developed machines

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  33. 1. "Frascati's hills" (unethical)
    What- "Frascati's hills" will give the best private services and treatments in order to give medical answer to the clients needs in uncompetitive prices and in any time.
    How- "Frascati's hills" will use high quality machinery and will work with the best team that will give you all the comfort that you need in order to satisfy your needs.
    Why- "Frascati's hills" gives the best answer to clients who wanted to be satisfied during their stay, what makes us different from other hospitals. we will give you all the luxury in order to obtain your stay in affordable prices. "Frascati's hills" will take care of you in any way!

    2. "Frascati's hills" (ethical)
    What- "Frascati's hills will offer the best treatments and services to our patients in order to obtain your health and secure in any time and in very low costs.
    How- "Frascati's hills" will use all the resources, the best machinery and will work with the best doctors and assistants to give you the best answer to your problems in no time.
    Why- "Frascati's hill" are private hospital in a low costs who puts the patients health in the center. in "Frascati's hills" we care about your health, we believe that everybody should have a the best conditions to secure their health and their way of life in a low prices.
    Our moto is: "Low costs, high quality, for everybody- Frascati's hills".

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  34. A) Our goal is to improve the quality of people's lives and help them stay healthy by offering excellent services at the right price, with the best doctors, qualified personnel and advanced machinery to increase the value of the hospital and make a building renowned worldwide
    B)Our goal is to offer, for free, the best health care possible for any individual in order to improve the living conditions of all and help people win the battle against the disease thanks to doctors, nurses and volunteers who every day dedicate their lives to this.

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  35. a)
    What:the mission is making hospital to get well-known among the people in order to make profit
    How:with beautiful interior design , clean environment, cheap medical equipments , hiring not professional doctors and high cost
    Why:to make profit in short term

    b)
    What:to have well organized hospital , with high position of treatment
    How:to produce the best up-to-date equipment for medicine and providing patient's needs beside well treatment
    Why:to make patients feel comfortable at the hospital and be satisfied that will maximize profit in a long term

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  37. 1a)
    WHAT: Provide a luxurious service to the people, from high quality food, to elegant rooms.
    HOW: Our doctors are young and we pay them with low wages. We prefer to have the patient many days in our hospital in order to let him pay more money. The drugs we use are the less expensive in the market.
    WHY: Give a classy service to the patience and a long hospitalization, in order to please him and maximize our short-term profit.

    1b)
    WHAT: We ensure for the people a fast and cheap service in order to heal them as soon as possible.
    HOW: We hire the most qualified and well experienced doctors, and we provide to the patient a costant assistance during the hospitalization.
    WHY: We believe that an high level medical assistance can definitely increase the living condition of the people of our city.

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  38. 1a) Unethical entrepreneur:
    What: We give the best care to our patients with higher prices.
    How: Thanks to our doctors and nurses and our technological machines.
    Why: To maximize the profit in the short term.

    2a) Ethical entrepreneur:
    What: We give the best care to every kind of patients even if you do not have enough money to take care of your health.
    How: We give you the possibility to have the best doctors and nurses who are always available to help you.
    Why: We believe that health is the more important thing in everyone's life.

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  39. 1.unethical entrepreneur :
    what:We will give you the most comprehensive services.
    how:We have a top medical equipment ,and the best medical team,
    why:We want to through the top equipment and services to attract more patients with medical treatment.To gain more profits.
    2.ethical:what:The most sincere service attitude . how:we have low price ,this can let people afford the fees.and we will work with health insurance .last, we will buy different kinds of drugs. why:This can let more people to accept treatment,to reduce the pain of disease.

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  40. a)
    What:the mission is making hospital to get well-known among the people in order to make profit
    How:with beautiful interior design , clean environment, cheap medical equipments , hiring not professional doctors and high cost
    Why:to make profit in short term

    b)
    What:to have well organized hospital , with high position of treatment
    How:to produce the best up-to-date equipment for medicine and providing patient's needs beside well treatment
    Why:to make patients feel comfortable at the hospital and be satisfied that will maximize profit in a long term

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  41. 1) Whtat: Provide the top of treatment to patient.
    How: provide the top of Doctor , effective serivce, high technology facilities to the patient who rich people or business people or care about the healthy life
    why: time is money , they all want to pay much money for exchange a time, if they get sick , they want to take a treatment in hurry.

    2) What: Lower price with 24 hours clinic and hospital
    How: provide a treatment price or pills can balance the cost. And provide a opportunity to a new doctor to run it.
    why: Opening 24 hours with clinic so if the customers feel unwell ( serious I'll or not ) , u can come

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  42. CASE (A)

    What- we offer the best and most advanced structures to welcome patients with the best treatments
    How- making pay very high prices for treatments and services, prescribing only the most expensive drugs, without investing money on medical research
    Why- in order to maximize profit in short-term

    CASE (B)

    What- The best hospital avaible in terms of location,structure, and technology
    How- offering the best services from the best professionals, making the patients pay high prices in return of excellent treatment, and investing in medical research
    Why- in order to create sustainable value and grow the firm over time
    Why- in order to create

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  43. 1)Ethical entrepreneur :
    What :We will found an elegant building for new hospital with any comfortable rooms .Offering any circumspect services .
    How: We must be sure that every medicine is fully compliant.Well,every health care worker should be patient and virtuous .Offering the common drugs as much as possible (not everyone can afford the expensive medicine)
    Why:Because i am an ethical entrepreneur to make ethical profits,and i can not cheat people that health care work is sacred .

    2)Unethical entrepreneur:
    What : Building a luxuriant and dazzling house to catch people's eye for whom pursue high level of medicinal cure.
    How :Don't check seriously for inputing medicines.Investing many low-cost medicines, but sell for high costs.
    Why:Because i am an unethical entrepreneur who want to maximize profits.

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  44. 1)Ethical entrepreneur :
    What :We will found an elegant building for new hospital with any comfortable rooms .Offering any circumspect services .
    How: We must be sure that every medicine is fully compliant.Well,every health care worker should be patient and virtuous .Offering the common drugs as much as possible (not everyone can afford the expensive medicine)
    Why:Because i am an ethical entrepreneur to make ethical profits,and i can not cheat people that health care work is sacred .

    2)Unethical entrepreneur:
    What : Building a luxuriant and dazzling house to catch people's eye for whom pursue high level of medicinal cure.
    How :Don't check seriously for inputing medicines.Investing many low-cost medicines, but sell for high costs.
    Why:Because i am an unethical entrepreneur who want to maximize profits.

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  45. 1)Ethical entrepreneur :
    What :We will found an elegant building for new hospital with any comfortable rooms .Offering any circumspect services .
    How: We must be sure that every medicine is fully compliant.Well,every health care worker should be patient and virtuous .Offering the common drugs as much as possible (not everyone can afford the expensive medicine)
    Why:Because i am an ethical entrepreneur to make ethical profits,and i can not cheat people that health care work is sacred .

    2)Unethical entrepreneur:
    What : Building a luxuriant and dazzling house to catch people's eye for whom pursue high level of medicinal cure.
    How :Don't check seriously for inputing medicines.Investing many low-cost medicines, but sell for high costs.
    Why:Because i am an unethical entrepreneur who want to maximize profits.

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  46. 1A:
    What: Our hospital offers a high-quality medical care of our patients in our luxury and elegant buildings
    How: Our hospital uses only drugs sponsored by big pharmaceutical corporation
    Why: Our hospital is intended to work only in order to maximize the owners' profit.

    1B:
    What: Our hospital offers advanced medical care to all of our patients in our well-equipped and functional structures
    How: Our competent doctors will use only the most efficient drugs on the patients in order to take care of them in the best way possible
    Why: Our hospital aims to satisfy our customers' health needs as best as it can.

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  48. ACTING LIKE AN UNETHICAL ENTREPRENEUR
    a) WHY: We will take care of patients in order to make the disease more torelable,WITH THE BEST PRICE ever seen compared to our services
    WHAT: We will offer you the best hospital services, where doctors and nurseries work only for your wellness
    HOW: Through efficient doctors and nurseries, the patient could be much satisfied for the cure. We use the last discovered medical techniques, completely new machinery and newer drugs. During the recovery, we offer comforts so that patients could feel like at home, not as in a public hospital! For the payment, it could be done before or after the recovery.
    Naturally, when an unethical entrepreneur chooses its mission and he/she decides to write the mission statement, the immorality aspect will be not present, but it’s implied. In this first case I don’t care to satisfy human needs ,to the disease or to the sufferance but only to the profit (in short-term) that could increase when the patient suffers and he/she needs to be cured.
    ACTING LIKE AN ETHICAL ENTREPRENEUR
    b) WHY: We will take care of patients in order to reduce the discomfort for the disease. Our nurseries and doctors will fight 24h/24 against your illness, always beside you. Our mission is to bring you a sense of relief, when it’s possible and if it’s possible (according to the seriousness of illness)
    WHAT: The hospital offers to you the best services and above of all, a staff that will try to fix you in every moment of the day
    HOW: Through innovative medical techniques, new machineries ,efficient drugs and a lot of dedication by our employees in all the parties of the recovery patients will feel satisfied and loved.
    If an ethical entrepreneur thinks to his objective, in run a business like a hospital, he/she will act with moral principles, taking care of sick people. He/she would like to achieve the satisfaction of human needs, in order to obtain profit, in a long-term perspective . His/her intrinsic why will never be the profit.


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  49. A) I am an unethical entrepreneur. I only want to maximise profit. In my hospital everyone will pay for each service, so that I can earn from everything: tickets, simple checkups, surgeries, parking and so on. My personnel will not be too much qualified, so I have to pay them less. I will introduce a new idea: who pays more than the standard will get a better service: cleaner, bigger rooms, more attention and so on. My physicians will tell patients that they need to be checked as much as possible (“obviously” for their health) so that my profit will rise. I will not collaborate with universities for research, because the long-term is not in my mind. As a result my hospital will use obsolete technologies and methods. Finally my personnel will not create a cozy environment not spreading happiness, faith and safeness. Everything will be accompanied by a false mission statement, to attract people.

    WHAT: a perfect service for any disease.
    HOW: with no waiting times, using the newest technologies.
    WHY: to take care of patients.

    B) I am an ethical entrepreneur. First of all, the place where people will come, must be clean, wide, must spread happiness so that people can feel comfortable in a difficult time of their life. Physicians must be the best and there must be integration and collaboration between experienced doctors and students coming from universities. Moreover, I will also work with research institutes so that I can find new technologies to improve not only the efficiency but also the way my patients are cured. Patients will pay only for what is necessary. There will be no waste because my hospital will recycle. Additional services could be added at a fair price: telephonic contact patient-doctor will be available at a certain hour, discounts for multiple checks and so on. I care about profit but it must be sustainable, it will be reached only when my hospital will have the complete trust of its customers. And this trust will never be destroyed because our WHY will never change.
    WHAT: a comfortable environment where patients can adequately cure their problems and resolve all their doubts.
    HOW: spreading happiness. Using the cooperation between our well-prepared members and the best and most innovative instruments.
    WHY: because you do not have to feel alone when a problem arise. We can help you. We can cure it. Your problems become our problems,and we are not satisfied until they are solved.

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  50. a) I’m an unethical entrepreneur.

    What: Our hospital gives the possibility to be cured in any physical condition you are.
    How: We offer any type of medicine and medical examination for every patient who has the faculty to pay high prices.
    Why: Because the more you pay the better you’re cured and thanks to this we maximize our profit.


    b) I’m an ethical entrepreneur.

    What: We cure patients in any physical condition.
    How: We buy the best medicines and offer the best medical examinations.
    Why: Because, to live in a better world, every person has to be in the best physical conditions.

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  51. A) Unethical entrepreneur
    WHAT: my hospital should ensure health care and additional services compared to average standards
    HOW: through innovative management systems and new machines
    WHY: to maximize its profit

    B)ethical entrepreneur
    WHAT: my hospital should ensure health care by promoting the values of the human person
    HOW:favoring encounters between doctors and patients on moral issues and ensuring the continuing professional development through a verification of the activities held
    WHY:the need of the patient as a human being has to be first priority

    ReplyDelete
  52. 1) Unethical entrepreneur:
    (WHAT) In our hospital we provide best medical services and we have more qualified staff than any public hospital. (HOW) We grant the best service because each of our patient must book every medical visit or intervention at least 1 month before. We do not have first aid because we want to make well prepared for each patient we have to help. (Why) We believe every patient has to feel as comfortable as possible in our hospital.

    2) Ethical entrepreneur:
    We believe that people come first, always. Our private hospital is born from the desire to give first aid and more specialized medical treatments to all kind of people (WHY). We have no fixed prices, we evaluate each case depending on the patient needs and economical situation. Two great investors who already work in pharmaceutical fields have decided to help us by giving us a little amount of money that we use in order to pay our well qualified staff members, all the other incomes are involved in the developing of the hospital. We want to grow together, with people and we can grant you the best services we can offer.(What)

    ReplyDelete
  53. Unethical entrepreneur
    What:We supply best facilities,qualified staffs,and fast service
    How:we offer you an opportunity to save money with us for your future medications that would be offered to you.so you have an account with us we give you a card with this card you can buy drugs from our pharmacy to help your financial statement in future.To prevent harassment demanding for money before or after treatment. if you dont have cash in hand you might have in your card .Been of help to you we also offer you discounts with this medical cards.
    Why:we feel this will help people both low income earners to have future treatment paid due to the little saving they do every week or month.With this you dont have to be confused during emergence when you dont have money at hand.

    2)What:we offer skilled qualified employees who are ready to make you feel comfortable at home also offering special medications, quality drugs,food good machinery and equipme
    How:we offer massive care,services,nice communications and assurance in giving best medications, our staffs which are the doctors and nurses make sure you are well treated and followed up.Giving you a room which is possible to keep you relaxed and free from tense,you might what to have.
    Why.we believe the security of one health is much more better ,so we give nothing but the best.

    ReplyDelete
  54. 1) Unethical entrepreneur

    WHAT: our private hospital provides services for those do not mind spending for their health
    HOW: we offer our patients a staff of excellence, the newest machines drugs chosen by major pharmaceutical companies at the forefront.
    WHY: beacause we do not mind expenses for the treatment and prevention of our citizens, and you?

    2)Ethical entrepreneur

    WHAT: our private hospital arises to ensure good health for all those who need it.
    HOW:doctors graduated from the best universities in the world, the most innovative machines, efficient treatments, lovely atmosphere between the staff and patients.
    WHY: beacause we want to create a completely different structure, we need to offer the opportunity to treat themself under the best possible conditions.Beacuse the health of our patients comes first of all.

    ReplyDelete
  55. 1)unethical entrepreneur
    WHAT: In our hospital we use advanced technologies for treatment
    HOW: we offer good service
    WHY: our aim is profit

    2)Ethical
    WHAT:our private hospital give priority to customaers than profit
    HOW;we offer good treatment
    WHY:our aim is healthy nation

    ReplyDelete

  56. a.unethical entrepreneur:
    what: we provide any medical treatment
    how: we offer expensive services and not all of our doctors are qualified in what they do, some of them are still learning
    why: our main objective is to maximize the profit in short-term
    b.ethical entrepreneur:
    what: we provide highly specialized healthcare services
    how: by choosing the best qualified doctors and the latest machineries and equipments.
    Why: we place the health and care of our patients first by ensuring them the best service.

    ReplyDelete
  57. a) What: Our Hospital gives an high quality medical care to any patient.
    How: Not every doctor is qualified, some of them are still learning and some other are virtuosis. Our hospital provides to our patients only drugs sponsored by big pharmaceutical corporation.
    Why: We wants to maximize profit, giving people the best medical care.

    b)What: Our hospital cares about offers advanced medical care to our patients in our functional structures.
    How: Our aim is to choose the best qualified Doctors in order to give people the best medical care
    Why: We wants to keep the health and the happiness, in all our patients.

    ReplyDelete
  58. a) What: Our hospital offers high qualified medical services with the best technologies in the field.
    How: Prices for a visit or for a stay are very high.
    Why: We offer the best possible medical care aiming to increase profits.

    b) What: Our hospital offers a good quality service to any patient.
    How: We have high qualified doctors and the latest equipments and machineries.
    Why: Our aim is to take care of all our patients.

    ReplyDelete
  59. a)
    what: this is the hospital where all of your problems will be solved.
    how: we do this providing you the best services and putting your healthcare under the best medics in the world.
    why: this because we want to find a solution to all problems and diseases that affect mankind.

    b)
    what: this hospital won't refuse you!
    how: we try to give you the best healthcare hiring motivated and passioned medics, establishing a serious and performing hospital.
    why: our aim is to give you the chance to live well and provide a very good quality service to the people.

    ReplyDelete
  60. Unethical hospital:
    What: We offer an immediate and efficient service to any patient.
    How: The patients will receive the care by qualified and professional doctors that will look forward to lengthen their stay and at the same time to please them as much as they can. The patients will have the possibility to pay at the moment or further on with monthly rates.
    Why: We aim at maximizing our profit by providing an apparent decent service.

    Ethical hospital:
    What: We provide an optimal care for any patient in an organized structure.
    How: The patients will be presented to a comfortable environment, so to feel home. The excellent care will be assured by efficient technologies and professional staff.
    Why: We aim at satisfying our clients as much as we can at an acceptable and affordable price.

    ReplyDelete
  61. Unethical View: X Hospital's aim is to take care of its customers offering the best and newest medical treatments available in the market, [WHAT] always ensuring to have the best medical staff and the finest equipmente [HOW] in order to create an hospital where only the best is given to our patients. [WHY]

    Ethical View: X Hospital's aim is to create an hospital where anybody can find the best and newest medical treatments available in the market, [WHAT] always having great stuff that will take care of you, and care about you; provided with the finest equipment on the market. People health is our priority, and we will do our best to help as many people as possible. [WHY]

    ReplyDelete
  62. Unethical entrepreneur:
    WHAT: Our hospital offers the best technology in order to guarantee patient's health
    HOW: Using the best drugs and the best medical care
    WHY: To ncrease our profit thanks to the costs that are very expensive

    Ethical entrepreneur:
    WHAT: We offer medical treatments for everybody
    HOW: The patients will be at the first place and they will feel like at home and prices will be very low
    WHY: To guarantee people health

    ReplyDelete
  63. Unethical entrepreneur:
    WHAT: Best treatments, doctors and drugs you could ever find.
    HOW: immediate services and avant-garde machinery.
    WHY: Our patients are worthy, that is why we need their money: to make them feel healthier and safer and to remunerate our great effort to do so.

    Ethical entrepreneur
    WHAT: Medical treatments and drugs for-free.
    HOW: For free, you dont need to pay to be healthy. You will be cured by experts and you will be given all the drugs you need.
    WHY: We are all the same and we all deserves equal medical treatments.

    ReplyDelete
  64. Unethical entrepreneur
    (What)Our hospital provides the best medical treatment on the market. (How) We are really proud of our staff, as we have the best physicians and machineries of the country. Our doctors are the most known and famous because we want to give the best service to our clients. (Why) We aim to make you feel comfortable in our structures and to offer good prices to our loyal clients.

    Ethical entrepreneur
    (Why) Our goal is to be at people's service and to put their health over everything else. (How) We do it thanks to our well prepared and always available staff members that will help you in every situation. (What) We take care of any problem, always in the interest of the patient.

    ReplyDelete
  65. Unethical Entrepreneur:
    ^ WHAT >We provide cure of all diseases.Even for ebola :p
    ^ HOW >With advance technology and world's best doctors.
    ^ WHY >To make a healthy world.



    Ethical Entrepreneur:
    ^ WHAT >Every poor patient's primary treatment will be free.Free prescription.
    ^ HOW >No charges for treatment and madicines.
    ^ WHY >To take care of poor people and make them healthy.

    ReplyDelete
  66. Unethical entrepreneur
    - WHAT: My private hospital impresses all the patients for its organization, the enormous structure and all the treatments we provide.

    - HOW: We offer not only prestigious and successful treatment programs, but also a very professional and experienced staff that looks
    forward to take care of all our patients.

    - WHY: My objective is to maximize the profit in a short term, keeping up the reputation of the hospital.

    Ethical Entrepreneur

    - WHAT: I'm gonna provide a very well organized and supplied hospital, that grants all the best medical treatments people could need.
    .
    -HOW: My private hospital guarantees a good, no-crowded location, a very safe and clean building, an incredible and very efficient service, with a personal healthcare assistant for each patient.

    -WHY: The objective of my hospital is to make our patients feel at home, providing a great quality/price ratio that will maximize my profit in long term.

    ReplyDelete
  67. -UNETHICAL ENTREPRENEUR:
    What: to take care of patients
    Why: the main object is create profit in short term
    How: expensive services not affordable for all patients and not all doctors are qualified; someone of them are still learning

    -ETHICAL ENTREPRENEUR of private hospital:
    What: to take care of patients
    Why: to resolve every kind of problems of patients and maintain a good reputation of my private hospital
    How: with an efficient staff and environment and affordable prices of medical visits

    ReplyDelete
  68. 1a) As an unethical entrepreneur:

    WHAT: My private hospital should put the profit as the main objective of the organization, trying to have great revenues even reducing the number of employees keeping just the very best of them.
    HOW: Giving to people the best services and professionals doctors for a quite high price.
    WHY: To maximize the profit in short terms and giving to the richest people the best possible service that they could ask for.

    1b) As an ethical enterpreneur:

    WHAT: I would create an hospital that collaborates with non-profit organizations and supports the medical research, spending all the money to help those causes and to give a great salary to all the employees.
    HOW: Sponsoring all the good intentions of the hospital and pushing some of the best doctors to come there to work in order to get it more popular.
    WHY: To create a long terms profit that could satisfy all the needs and wants of the customers being professional and ethical at the same time.

    ReplyDelete
  69. 1) Unethical entrepreneur:
    WHAT;My private hospital selects just a little range of patients to cure them
    HOW: Using the best treatments and equipments
    WHY: Having the maximization of the profit on my patients

    2) Ethical Entrepreneur:
    WHAT: Create an hygienic hospital, well equipped , with the best doctors and modern treatments for all the population
    HOW: Curing in the best possible way the patients .
    WHY: Creating a profit in a long term trying to survive and satisfying human needs ( people's health) .

    ReplyDelete
  70. a)I am an unethical entrepreneur

    WHAT: Our Hospital gives the possibility to be cured of any disease in a very nice and well organized structure
    HOW: providing all type of services with a very professional staff but using machineries that may be old, using cheap drugs
    WHY: I have to maximize my profit overlooking on patient’s respect for the comparison between price and what i am really offering

    b)I am an ethical entrepreneur

    WHAT: The Hospital will be able to satisfy all medical treatments people may need, in a well organized and clean structure
    HOW: providing all type of services with a very well experienced and professional staff. Having always new and safe machineries, using always the best drugs and finally having all type of possibilities for patients to use a personal healthcare for treatments saving lots of money.
    WHY: Being an ethical entrepreneur I have to satisfy human needs giving them the possibility to obtain medical treatments in a very easy and if possible cheap way.

    ReplyDelete
  71. 1) Ethical way.
    What: My hospital provides the best health treatment in a resonable price affording people with a lower income status to receive their cure with particular solutions
    How: Providing the best doctors of my region specified in many areas like: Surgery, Cardiology, Microbiology, Orthopedics and others..
    Why: According to Maslow's Hierarchy of needs, satisfying one of the most important needs ( safety )

    Unethical way:
    What: My hospital is just for whom is able to afford it at an high cost for every treatment.
    How: Providing a common treatment like a public hospital.
    Why: Maximize the profit in short-medium term

    ReplyDelete
  72. Andrea Murri
    The unethical entrepreneur decides to open a private hospital and (WHAT) decides to invest in the cancer department (HOW) he hires only 2 surgeon and an head physician, the rest of the workers are hired with fixed-term contracts and underpaid. The patients are made to pay to do a lot of useless exams just to maximize the profit. (WHY) The workers underpaid accept their condition because they need a job, the patients accept all kind of exams and treatment because they are desperate and they hope to hill.

    ReplyDelete
  73. Andrea Murri
    The ethical entrepreneur decides to open a private hospital and (WHAT) hires the best medical staff possible whit permanent contracts, uses the best medications. (HOW) The costs are lower without renounce to the profit in order to maintain the high standards of the hospital. The patients are made to do only the required exams, effective organization that allow to make a sustainable system. (WHY) It's all based on the reliability and the earnestness of the hospital.

    ReplyDelete
  74. Case A: I am an unethical entrepreneur of a private hospital. This is the mission statement of my new business:
    "The Gaia's hospital is a luxurious private hospital which wants to maximize profit in order to satisfy the personal interests of the entrepreneur. For this reason it uses poor drugs, because it does not care about people's health, even if the latters have to pay a lot for treatments ."
    WHAT: A private hospital which offers poor treatments at a high price in a luxurious building.
    HOW: It does not provide a specialized staff and it uses convenient drugs and machineries.
    WHY: It wants to maximize profit to satisfy the entrepreneur's interests.

    Case B: I am an ethical entrepreneur of a private hospital. This is the mission statement of my new business:
    "Gaia's hospital is a private hospital which looks for patients' health. It provides specialized doctors who help you in every illness' situations with the best drugs ever. Ensuring people's health, it wants to create sustainable profit in a long-term."
    WHAT: A private hospital which offers the best treatments ever.
    HOW: It provides specialized doctors who will be able to help you in every illness' situations with the best drugs.
    WHY: It wants to take care about everyone in order to create sustainable profit in a long-term.

    ReplyDelete
  75. a) WHAT: Low qualified staff, building, and cheap medications
    HOW: Expensive ticket fees, bad service due to limited staff
    WHY: Maximize profit for the entrepreneur

    b) WHAT: Well organized structure, highly paid staff
    HOW: Good and effective service, thanks to highly educated doctors and good medications
    WHY: The goal is to take care of people not focusing on economic factors

    ReplyDelete
  76. A) I'm an unethical enterpreneur who wants to open a hospital who provides low-priced treatments not guaranteeing high-quality drugs, qualified doctors or well-organized staff and structure, but just making the service affordable to as many people as possible in order to increase profits and minimize costs taking advantage of poor patients who cannot fford expensive but effective cures provided by other private hospitals.
    WHAT: a private hospital that provides medical services
    HOW: offering low-priced treatments affordable to the most of people (but not ensuring safety and efficiency)
    WHY: in order to give everyone a chance to be treated (even if not giving them the best opportunities)

    B) I'm an ethical enterpreneur who wants to open a private hospital supposed to offer the best medical services at an affordable price selecting a specialized staff of doctors and high-quality medicines and guaranteeing an efficient and well-organized structure, in order to provide a substantial service also to those who cannot afford expensive cost.
    WHAT: a private hospital that provides medical services
    HOW: offering affordable but also high-quality treatments and guaranteeing qualified doctors, an efficient staff and a well-organized structure
    WHY: in order to give everyone, regardless the wealth, the possibility to receive the best cures

    ReplyDelete
  77. Unethical case: TQ medicine’s outside decorations is attractive but they haven’t qualified and efficient doctors, nurses inside. Their service is poor. They give many kind of test which patients don’t need to do but I have a profit in those tests as I have illegal contract with diagnostic center.
    Ethical case: Hospital has a good treatment system and qualified doctors and nurses. This has an innovative technology with sophisticated medical instruments. Even I do less profit, I have a good feelings that I do humanitarian job to sick people.

    ReplyDelete
  78. DALLAITI's private hospital managed in:
    1-unethical way.
    WHAT: private hospital which provides non-efficient doctors,cares and services
    HOW: offering law quality services and furnitures at an high price
    WHY: to maximize my salary,first of all,and then that of the shareholders
    2-ethical way.
    WHY: to give all possible cares to every citizens ,from the poorest to the richest one, making their lives healthier.
    HOW: offering good quality services and furnitures at a cheap and affordable price or in case of no affordability of a poor person , we offer a free service.
    WHAT: private hospital which provides efficient doctors,cares and services

    ReplyDelete
  79. case a: unethical entrepreneur
    What: The hospital will provide the best medical treatment to all patients that are able to pay for the service .
    How: Since we do not care about anything but the profit, we are not going to take care about the correct disposal of hazardous waste or about the . On the contrary all the wishes of the patients will be met in order to encourage them to come back in the future.
    Why: All we are interested on is the satisfaction of patients need that will ensure a profit maximization in a short and long term.
    Case b: ethical entrepreneur
    What: The hospital ensures a whole healthcare to people who has a health insurance and a first aid assistance to all patients in need.
    How: To ensure the best service possible the hospital will be divided into several wards with specific competences.
    Why: Everything is done to guarantee all the patients the medical therapy necessary for the complete recovery.

    ReplyDelete
  80. Unethical entrepreneur:
    WHAT: to offer good services to our patients, especially who is needy and can afford our special treatments.
    HOW: experienced medical staff will take care of everything our patients need to support our structure and business.
    WHY: to maximize profit and be renowned.

    Ethical entrepreneur:
    WHAT: to provide good services to who is needy of medical treatments.
    HOW: Medical staff willing to put the maximum effort to make patients feel cared and safe.
    WHY: to provide the best service possible to heal patients' sorrows.

    ReplyDelete
  81. 1 - Unethical case

    Why = Maximizing profit at any cost.
    How = Saving money on the quality of the equipment, services provided, drugs used, and ability of workers and doctors on duty.
    What = sanitary services not at the same level of the money requested for them.

    2 - Ethical case

    Why = Make you feel safe and comfortable while with us being aware that no one will ever be able to take care the same why we take care of you. We know how to make you feel special.
    How =Providing best and most innovative equipment, extremely high specialized staff and best quality drugs on market.
    What = very high care services quality that match the amount of money spent.

    ReplyDelete
  82. This comment has been removed by the author.

    ReplyDelete
  83. Ethical) Mission Statement:
    What: The Azizi hospital is has one of countries best medical facilities, enabling the customers to receive highly specialized treatments with the utmost care.
    How: With doctors specialized in different areas such as pathology, Anaesthesiology, Neurology and other general practices, we aim to ensure that consumers receive the best possible medical care
    Why: If costumers are financially incapable, the hospital will figure out solutions in order to ensure that every single customer receives the medical care that they deserve, preventing any level of discrimination that is based on the financial status.

    Unethical) Mission Statement:
    What: The Azizi hospital is has one of countries best medical facilities, enabling the customers to receive highly specialized treatments with the utmost care.
    How: With doctors specialized in different areas such as pathology, Anaesthesiology, Neurology and other general practices we aim to give you the most expensive and luxurious care in the country
    Why: With only a limited number of costumers, we aim to provide the care that is only given to the special ones, and not the general public.

    ReplyDelete
  84. This comment has been removed by the author.

    ReplyDelete
  85. a)unethical entrepreneur
    What: A hospital which has advance machines but has unethical employees and charging a ridiculous payment for treatments.
    How: Providing scarce food and poor service but still charging high costs
    Why: The desire of maximizing profit

    b)
    What: A hospital which has advance machines and well trained employees
    How: Providing customers the best quality of foods and services and also appropriate medicines in humanely way.
    Why: To relieve suffering and to restore the wealth of most of all the patients

    ReplyDelete
  86. 1st case : unethical view
    WHAT : offer the best service only for who is able to pay the asking price
    HOW : offering a high quality of doctors ( no matter if they really care about their patients),well paid , and of machines .
    WHY : maximizing profit

    2) ETHICAL VIEW
    WHAT : offer the best quality of services to all the people trying to avoid high prices
    HOW : assuming the best doctors really interested in patients' problems ,and the best quality of machines.
    WHY : offer to all kind of people the possibility to be cured by specialized doctors

    ReplyDelete
  87. Case A:
    WHAT: A superior level service, high quality machinery and qualified personnel, with only a few rooms for people who can afford them and are willing to wait for their turn
    HOW: Offering the best service to an elite of people, maximizing profit basing ourselves on their willingness to pay more
    WHY: Because we want to work for those people that will help us to gain the highest amount of money, so that we can combine helping only few people with the gain of a great profit.

    Case B:
    WHAT: A high quality service, qualified personnel and machinery, with comfortable rooms and facilities
    HOW: Offering the best service to anyone, at a slightly higher price than public hospitals, allowing everyone to afford the best cures
    WHY: Because we believe in what we do, we believe in offering everybody the same service making them feel comfortable and satisfied with what we do everyday, for the satisfaction and health of our patients is what pushes us to work hard

    ReplyDelete
  88. This comment has been removed by the author.

    ReplyDelete
  89. UNETHICAL
    - WHY, because we focus on helping the mass of people having affordable prices in which the hospital can gain profit.
    - WHAT, proper low class services to all of the customers.
    - HOW, by maximising profits and trying to satisfy by the minimum level to all our stakeholders.

    ETHICAL
    - WHY, because we know people deserve the best attention when it comes to health issues and we will help everyone fight their problems.
    - WHAT, an exclusive service to each patient.
    - HOW, by ensuring that all of our patients get satisfied by the maximum level and respecting all the safety corners.

    ReplyDelete
  90. UNETHICAL
    -WHY:profit maximization
    -WHAT: a big and well-organized hospital where patients have to pay an high amount of money to get inside and to receive treatment.
    -HOW: using ineffective drugs in order to force patients to use them several time

    ETHICAL
    -WHY: to take care of patients's health, acting ethically
    -WHAT: A hospital which offers good services to its patients in various fields
    -HOW: paying attention to machineries and drugs used.

    ReplyDelete
  91. Unethical:
    WHAT: A comfortable and well-organized hospital which ensure its patients the best treatments.
    HOW: High target of the admission and price of the treatments. The hospital is available only for a determined elitè.
    WHY: Profit maximization

    Ethical:
    WHAT: An hospital which takes care of everyone needs assistance
    HOW: finding the cheapest, effective and convenient cures in order to preserve the patients' needs and to obtain their trust making them us usual customers.
    WHY: to maximize profit acting ethically over the long-term vision.

    ReplyDelete
  92. This comment has been removed by the author.

    ReplyDelete
  93. A)WHAT: Our hospital provides excellent medical care within a new, modern and luxury structure.
    HOW: We provide services through expencive, high-techonology machines and drugs coming from the most important pharmaceutical corporations. Our personel is strictly selected, and our doctors are known researchers graduated in the most important universities in the world.
    WHY: to maximize the profit as best as we can, keeping the notoriety of the hospital itself.
    B) WHAT: Our hospital provides medical care for everyone who needs, through a reasonable price.
    HOW: We provide services through very good and efficient machines and drugs.
    WHY: to ensure the health care of everybody,trying to set affordable prices for all. We take care of our patients, personel and enviroment.

    ReplyDelete
  94. a)
    what: to have well equiped hospital, well educated doctors
    how: to help people only who have money
    why: health sector is very expensive sector so people who have enough money can/deserve good service

    b)
    what:to have well equiped hospital, well educated doctors for everyone
    how:give good service for everyone also for who haven't enough money
    why: everyone needs/deserves good health services

    ReplyDelete
  95. A)

    "WHAT" is to have a well-equiped hospital, uneducated employees with standard uniforms, high costs.
    "HOW" is to have good location, so that people would be willing to choose that exact hospital, because its visibly alluring.
    "WHY" is to maximize the profit in a short term, providing the services or treatments that May or May not cure patients.

    B)

    WHAT: An hospital which have qualified doctors who cures and takes care about patients.
    HOW: finding the cheapest, effective and convenient cures in order to preserve the patients' needs and to obtain their trust making them us usual customers.
    WHY: to maximize profit acting ethically over the long-term vision.


    ReplyDelete
  96. Unethical entrepreneur:
    WHAT: In our private hospital medical care are much more expansive compared to their quality.
    HOW: we use low-level medical materials, poor and little innovative machinery, medical personnel is poor, there are not enough nurses, medical care they are quick and inaccurate.
    WHY:our goal is to get as much profit as possible in the shortest time

    Ethical entrepreneur:
    WHAT: in our private hospital we have the best staff possible, the doctors are selected from the most trained and instructed in the region, we use only top-quality medical supplies and equipment are the most innovative in circulation.
    HOW: In our private hospital we make sure that patients are at ease from the first aid throughout the hospitalization of their disease, our medical team will take care of them for every need, will be helped during their rehabilitation and the treatment costs will be adapted to each situation by our management.
    WHY: for our direction and our medical team it is more important to the patient's well-being and the human being rather than the gain.

    ReplyDelete
  97. a : non ethical case. .
    What : The Cobo's hospital gives the most effective treatment to the patients that can aford his expensive bill's..
    How : giving them the treatment by the best doctor's in the country. ..
    Why : to get profits in return.
    b : ethical case.
    What : The Cobo's hospital gives the most effective treatment to all the patient's
    How : giving them the treatment that everyane can aford by the best doctor's in the country.
    Whay : because the Cobo's hospital believes that is the right of everyone to have health care and our responsibility to provide it

    ReplyDelete
  98. 1: non-ethical
    In our hospital we provide the best medical assistance in the town for those ho can effort the bills(WHAT), with the use of common equipment and drugs, with a standard qualified personnel staff (HOW) to create value for the owners and the hospital.

    2 ethical:
    Our hospital offers a high qualified structure for the community (WHAT) where patients will be treated with the best available technologies and an extremely trained staff (HOW), to make our dear clients feel at home during the stay.(WHY)

    ReplyDelete
  99. A) Unethical hospital
    Our hospital is like an oasis of health with all the major conforts thanks to our investors that wanted the best for our customers. It is knowable that our hospital is not for everyone, because must be supported by an expensive medical assistance. Our doctors come from the most prestigious universties and some of them is linked to the hospital's inverstors. The objective of the hospital is to increase the profit in a short time and, of course, we are all interested in the welfare of our customers.
    B) Ethical hospital
    The goal of the Hospital is to offer, for free, the best medical assistance. The Hospital is not so big so our doctors, the best of the Italian universities, both public and private, who have earned advanced degrees in the most important European universities,followed by important apprenticeship, can give the right attention to every single patient. One of our goals is to raise awareness and help strangers , offering a first assitance and organize groups of volounteers that go in the needy countries. The final purpose is to be able to enlarge the hospital in the most important italian cities and in extra-european countries.

    ReplyDelete
  100. First of all, I am convinced no person, ethical or unethical, will make a difference on purpose when describing their behaviour or ,in our case-the mission statement. We all try to present ourselves in the best way (no matter why-do we aim something,do we want to manipulate,if unethical, or just because we need the acclaim of the others). The difference becomes evident because no one can escape from their inner personality and the way you think reflects not only on your words but also on your ability to express what you want to come to the target people in the best way to convince them.

    SANA Clinique

    1-SANA Clinique is established to provide its patients best quality service for them and their family.We are here to secure our customers' tranquility and to treat them as they are part of our family. With providing well-designed rooms and customer-orientated staff SANA Clinique aims to make your stay passes in the best way.

    -WHAT: healing patients,providing warm food and,depending on customer's desire- 24-hours watcher* (*requires an extra payment)
    -HOW: with the help of well educated and experienced doctors, customer-orientated nurses and machinery
    -WHY: providing quality to people who want the very best

    2-SANA Clinique is established to provide its patients best quality service at lowest prices for the quality offered. Our patients' health and tranquility are our priority! We strongly believe that medicine is about healing you,not about giving you medicines! With providing brand new machinery,proven professionals and homoeopaths we aim to become the first people-orientated clinique in Italy.

    WHAT: healing patients
    HOW: with the help of brand new machinery, proven professionals and homoeopaths
    WHY: to become the first people-orientated clinique in Italy

    ReplyDelete
  101. case 1:
    WHAT:Offering the treatments with very high cost
    HOW:Creating the climate of the climate of the hospital by that patients should think that they can be cures there.
    WHY:For maximizing the profits.

    Case 2:
    WHAT :offering the treatments with reasonable costs.
    HOW:offering the best services with good equipment and with highly educated doctors
    WHY:for keeping the people healthy and to gain good reputation.

    ReplyDelete
  102. a) I am the entrepreneur who wants to open a private hospital in my city and i want just to maximize profits.
    Mission statement: we take care of your health through high specialized doctors.
    What: Private clinic for rich people who want a rapid health service without wait a lot of time to obtain an appointment in a public hospital.
    How: We focus our attention on the time of service trying to serve most people possible during the day
    Why: The profits is our guide. We want offer to costumers the faster medical experience ever, without queues and waste of time.

    b) I am the entrepreneur who wants to open a private hospital in my city and i want to provide costumers the best medical care in the world.
    Mission statement: Through a high qualified team of doctors we take care of your health in a great way. We give you our personal attention
    What: Private clinic for intermediate class and rich people with a great structure and modern design.
    How: We can give you a great services without wasting time trying to book a visit in a public hospital and with all professional doctors.
    Why: Your health is our job and priority. Through a professional team of doctors you can resolve your problems in an efficient way without come back home and have many doubts on the assistance you had received

    ReplyDelete
  103. A) Our private hospital is specialized in the orthopedic field, willing to be a recovery for all the famous sportsmen. We offer treatments and cures to our important patients in our beautiful structure fitted with any kind of facility (what). In order to offer this kind of services, we decided to recruit few specialized doctors using not very high quality instruments (how), asking for high fees letting the owners to maximize the profit (why).
    B) Our private hospital is specialized in the orthopedic field, willing to be a recovery for all the famous sportsman. We offer the best treatments and cures to our important patients in our beautiful structure fitted with any kind of facility (what). In order to offer this kind of services, we are glad to recruit specialized doctors proportionally to the number of our patients furnishing the hospital of high quality machineries and instruments (how) , asking for high fees being able to offer an excellent service to satisfy the needs of our patients and create sustainable value in a short and long term (why).

    ReplyDelete
  104. The Roman's hospital
    1.What: Low qualified staff, building, and cheap medications
    How: Expensive ticket fees, bad service due to limited staff
    Why: Maximize profit for the entrepreneur

    2.What: Well organized structure, highly paid staff
    How: Good and effective service, thanks to highly educated doctors and good medications
    Why: The goal is to take care of people not focusing on economic factors

    ReplyDelete
  105. 1 What: High prices also for normal services, but with high speciality doctors.
    Why: We want to offer the best service but we need to earn money to survive.
    How: High prices for high service.

    2. what: Service for everyone, with doctors based on how much someone can pay.
    Why: We want to help everyone to survive because we are doctors and it is our work
    How: We let people to have cures based on how much they want to pay.


    Lorenzo Bartolo

    ReplyDelete
  106. CASE 1 ( only to maximize the profit in an unethical way ) :

    WHAT : A place to arrive on anytime of the day and get cured and relaxed.
    HOW : Using the most sophisticated medical teams in the country and in some cases, depending on the patient, teams from overseas.
    WHY : To be a known place for medical protections all around the country.


    CASE 2 ( Creating profit, but in an ethical normal way ) :

    WHAT : a place to arrive on any time of the day, where you will be sure that everybody will work as hard as possible only to guarantee your health and your well-being.
    HOW : Using the most professional technologies and medical teams from all around the country, and if needed further medicines and visits would be included in the same procedure.
    WHY : To help create a society where everyone is physically and mentally healthy and help developing all other parts of the society.

    ReplyDelete
  107. a)
    WHAT: is to have a well-equiped hospital, uneducated employees with standard uniforms, high costs.
    HOW: is to have good location, so that people would be willing to choose that exact hospital, because its visibly alluring.
    WHY: is to maximize the profit in a short term, providing the services or treatments that may harm the patients.

    b)
    WHAT: is to have professioanl quality services for its patient and effective collaboration with its physians, doctors.
    HOW: is to find the location or innovate any other building, also make sure that the devices are up-to-date and safe and the contracts with the employees.
    WHY: is to provide the patients with the treatments, the services and particualrly with care so that they can rely and trust us.

    ReplyDelete
  108. 1) Unethical
    WHAT: Best health care service in the world, with the most prepared doctors that will take care of you and with prices related to how much you are concerned to your life and how much health is important to you.
    HOW: Test inside our structure, with ultimate level technology, are required before any visit to go deeper in details.
    WHY: We aim to be the best hospital structure, with no competitors, with an high reputation

    B) Ethical
    WHAT: Quality health services and facilities for any treatment, taking into account people's income limitations and offering seniors and children discounts.
    HOW: Serving a high quality healthcare service, in short waiting time.
    WHY: We value your life, as much as ours, and we are responsible for your well-being.

    ReplyDelete
  109. As an "unethical"
    What: Provide medium quality hospital services by taking high profit.
    How: By inexperienced doctor with decorated and furnished equipments.
    Why: Only for maximizing profit.

    As an "ethical"
    What: Best hospital services with affordable price
    How: With experienced, best doctors whole over the world and with upgrade technology.
    Why: Satisfying patients by best services.

    ReplyDelete