According to this video Simon Snek explains the difference between influencial people or innovative companies and others.Why there are some people who do something better than the others. So WHAT, HOW and WHY are the key factors for the idea to succeed. "People buy why you do it". GOOGLE MAPS "WHAT"- mapping service developed by Google,route planning for traveling by foot, car, bicycle or public transportation. "HOW"- they have created applications,which harness the geographical contributions of the ground "WHY"-their objective is to organize the world’s information and make it universally accessible and useful
The company I choose to show the "golden circle" of is WhatsApp. What- a personal real-time messaging network allowing millions of people around the world to stay connected with their friends and family. How- instant messaging app for smartphones that operates under a subscription business model. The proprietary, cross-platform app uses the Internet to send text messages, images, video, user location and audio media messages. Why- Their objective is to connect between people all over the world without paying money on an SMS messages in a high quality and in a real time. in the beginning the service was free but it has been replaced to a payment service to avoid growing too much fast.
http://www.mulinobianco.it/il-nostro-impegno MULINO BIANCO Reading the Mulino Bianco's mission statement, i could find the three principal factors that we need to understand the production process of a company. WHAT: products (biscuits, bread, plumcakes, croissants, cakes...) with a unique taste, and a fluffy dough. HOW: combing passion and experience, all the ingredients they need to make their products are cultivated and selected respecting the nature and all the people. All the products made follow one main principle: "Give people what you would give to your sons." WHY: to think about the welfare of people, making more good products, having utmost care not only for the quality of each ingredient but also for the nutritional values. To respect the environment and the nature, and to make their path production more sustainable. Also, to spread the culture of eating well, and to promote a healthy life style.
http://www.eni.com/en_IT/company/company-profile/company-profile.shtml WHAT:Oil and gas HOW:Finding, Producing, Transporting, Transforming and Marketing it WHY: Eni men and women have a passion for challenges continuous improvement, excellence and particularly value people, the environment and integrity. This is why they do it
In the mission statement of Coca Cola I found the their WHY: To inspire moments of optimism and happiness fun and creativity, to refresh the world, to quench costumer's thirst WHAT: A drink, Coca Cola HOW: To act with urgency, remaining responsive to change, having the courage to change course when needed, remaining constructively discontent and working efficiently
http://www.samsung.com/it/aboutsamsung/corporateprofile/visionmission.html In Samsung mission statement we can find: WHAT: make the best services and products that are present in the market; HOW: with the research in new technologies and services WHY: they want to be the leader of digital technology and give a new experience to everyone.
I chose the mission of Scavolini. Why: they want to improve the qualitaty of the home life; How: taking care of the aesthetic and functional aspects, but respecting their values; What: - I like their mission but one of the most important part, the What, is missing. I think they wanted to summarize as much as possible the concept, avoiding to say what they produce (maybe because they guess everyone already knows that).
http://www.sony.net/SonyInfo/ In Sony mission statement it is expressed that everything they do, is to move us emotionally. They actually don't express clearly WHAT they produce and not even HOW, but they focus on the WHY as Simon Sinek says. I think that Sony can omit the WHAT because nowadays it is a very important and known company all over the world and so, it now focuses on their passion and on their pursuit of innovation and our consequent satisfaction in using their products. This is how, according to Sinek, great companies operate and Sony is a great company.
Bofrost company: What: Bofrost offers a high range of frozen food products. How: Providing “ selected ingredients, accuracy and creativity “, a home delivery service, catalogues, and more than anything a great variety of products. Why:-The mission doesn’t really state a why.
First of all I want to say that the video is great and really inspiring. Said that i chose Pfizer as the company because of an awesome commercial (https://www.youtube.com/watch?v=K6fSETphe4A).
WHY: [from their website]As a member of today’s rapidly changing global community, we are striving to adapt to the evolving needs of society and contribute to the overall health and wellness of our world.
HOW: We are continually reviewing and improving our efforts to lessen our impact on the environment, nurture a workplace of diversity and inclusion, conduct responsible business practices, and uphold the highest ethical standards in everything from research and development to sales and marketing. And, we are building partnerships in communities throughout the world to strengthen health systems, increase access to our medicines and find sustainable solutions to the health challenges of today, and tomorrow
Mission statement of Expedia. In very few words, Expedia gives with its mission statement a global vision on the services it gives. the WHAT is to revolutionize travel through the power of technology. HOW: offering the best travel brands in the world in an aggressive innovative and enterprising way. WHY: because the want to give to the costumers the best way of travelling with passion, technology and always new advanatges.
“Bayer: Science For A Better Life” WHY: It aim to improve people’s quality of life. WHAT :It is improving people’s quality of life by preventing, alleviating or curing diseases. (producing drugs) HOW: Its products are helping to address some of today’s biggest challenges, including global population growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of natural resources. Bayer helping to provide an adequate supply of high-quality food, feed and renewable plant-based raw materials. CREATION OF VALUES:" We are committed to operating sustainably and addressing our social and ethical responsibilities as a corporate citizen. Bayer’s values play a central role in our daily work and are intended to guide us in fulfilling our mission. These values are represented by the word LIFE: Leadership, Integrity, Flexibility, Efficiency.These values apply to everyone at Bayer and are firmly integrated into our global performance management system for managerial employees. Our value culture ensures a common identity within the enterprise across national boundaries, management hierarchies and cultural differences"
Ted focuses his speech in people that '' don't buy what you do but buy why you do ''. There are a lot of companies that gives you the WHAT of their mission while there are very few that explain the WHY. In Ted's vision all of them should start from the WHY in order to get a business for people that believe what you believe.
Eminflex What: comfortable durable mattress How: using the best kind of plumage and particular memory system. Why: giving customers the opportunity to have a nice sleep night time thinking about their healthy and their needs making this product unique.
What is the mission statement of RYANAIR? WHAT: very cheap flights HOW: giving passengers all the information they need at the time of booking a flight. This includes terms and conditions, the flight schedule and destination information. To help customers avoid long waiting times at the airport, Ryanair allows them to check in online up to 4 hours before departure and then to print their own boarding passes. WHY: Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline through continued improvements and expanded offerings of its low-fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies.
Bmw group What The BMW Group is the world's leading provider of premium products and premium services for individual mobility How The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality. Why to be the leader in car premium industry, providing the World high quality cars
Our goal when we created Tesla a decade ago was the same as it is today: (WHY) to accelerate the advent of sustainable transport (HOW) by bringing compelling mass market (WHAT)electric cars to market as soon as possible
How: Through the constant pursuit of high quality materials , contemporary in cut and fit , innovation in the washing, refined combinations in colors , patterns and graphics .
Why: Who loves Jeckerson , loves an updating style, constantly changing , dedicated to a genre cultivated and evolved by "explorers" style. Jeckerson’s man can discover and experience the world with new flavors , colors, patterns , textures and fabrics , always bringing with him his luggage more rare: that of ' cosmopolitan elegance . No longer trend setter , but trend explorer .
How- by using the website and creating your own account
Why- Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
What: mobile phone How: using the most refined materials, the most advanced features. Why: technology in the service of the people, at affordable prices, breaking down existing leading models.
WHAT: householding items and clothing HOW:’we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis.’ WHY: ‘the goal for our brands is to build a strong emotional bond with the customer’
http://panmore.com/google-vision-statement-mission-statement What: information(object ) How:make it universally accessible and useful( the way they offer the service) Why: to organize world's information (their purpose) google mission statement resumes what TED's video define. The message is simple,clearl and emphasizes on the concept of making business offering a useful service. ''People believe what you believe in'' TED affirms,and this mission statement gives a basic information that i think that all the customers believe in,is that of having organize the world's informations in an accessible way. This video inspires me so much and made me think about the details of firms especially how it is important to focus business on what we believe in in order to have people that will follow our same path.
Moovit is a free public transportation app and its mission statement is: WHAT: it features live arrival and departure times, updated line schedules, local station maps, service alerts, and advisories that may affect someone's current trip. HOW: it integrates static public transit data from transit operators with real-time data collected from users via crowdsourcing. WHY: it wants to offer the possibility to travel comfortably also with public transports suggesting the best alternatives.
WHAT: Electronics, motion pictures and music HOW: Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. WHY: Everything we do, is to move you emotionally. Be moved.
After watching the TED video, I can say that in order to attract customers, you have to earn their trust, therefore the mission statement of the company should be more focused on the "why". As Simon Sinek said "People don't buy what you do, they buy why you do it."
I want to display the mission statement of Amazon Inc. starting from the WHY as the video addressed in the link suggests:
WHY: Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
HOW: Amazon provides a top-quality e-commerce service to its customers shipping free all around the world with safe and tracked payment methods and fully reliable packaging assets which guarantee the complete satisfaction of every client.
WHAT: Amazon Inc. is an American online retailer that primarily sells products over its online marketplace and offers many other products and services through its subsidiaries.
AIPD (Associazione Italiana Persone Down) (http://aipd.it/chi-siamo/mission-e-bilancio-sociale/) The mission of AIPD is: -Offer services to people with Down syndrome and their families; (WHAT) -Help people with Down syndrome to have a school where they can be comfortable and learn; (WHAT) -Help people with Down syndrome that can and want to work to find better employment; (WHAT) The objectives are: -Enforce the rights of persons with Down syndrome. (WHY) -Make sure that everyone follows the Italian Constitution and the UN Convention on the Rights of persons with disabilities in the world. (WHY) -Develop the autonomy of Down people through specific learnings and activities(WHY) How does the Italian Association of People Down to accomplish all these things? -Educators, teachers and volunteers help people with Down syndrome and their families. (HOW) -Talk to politicians to enforce the laws and to make other laws to help people with Down syndrome to get better. (HOW) -Keep in touch all associations dealing with Down syndrome in the world speak meet and exchange ideas and projects. (HOW)
WHAT:Great-tasting burgers ,fries, salad, and any type of fast food.
HOW: Suppliers are dedicated to highest levels of quality and safety, franchisees bring the spirit of entrepreneurship and commitment to communities, the company facilitates learning and sharing across McDonald’s more than 36,000 restaurants, using less energy, and recycling more.
WHY:Our purpose goes beyond what we sell. We’re using our reach to be a positive force. For our customers. Our people. Our communities. Our world.
http://m.zara.com/it/en/company/our-mission-statement-c18001.html Zara clothing What: ZARA Textile is the name of one of the most innovative and leading textile producers. How :ZARA Textile is devoted to achieve consistent improvement in the system of providing products & services to the customers through On Time Delivery & Enhancing Customers Satisfaction by means of Quality and Value. Why: To attain market leadership through unmatched quality, a diverse and unique product mix, empowered employees, world-class systems, and the highest ethical and professional standards.
WHY: "To create sustainable value for our shareholders" WHAT: "are committed to generating value for our customers. As a leading European bank, we are dedicated to the development of the communities in which we live, and to being a great place to work. " HOW: " We aim for excellence and we consistently strive to be easy to deal with"
WHY: Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
WHAT: The Facebook Page celebrates how our friends inspire us, support us, and help us discover the world when we connect. HOW: Your ideas and suggestions help us to constantly improve Facebook’s features. Let us know how we can improve your experience.
De Cecco is the most famous productor of pasta (WHAT) in the world. It is a non-mutinational entity which aimed since the the born of the firm ( more than 100 years ago) only to the quality of products. (How) The man who created the company is also the first who invented a new drying system for pasta. There is a great tradition in the making of this pasta, starting from the choice of wheat to use and the method of production which is more slower than Barilla's one, for example, but much more qualitative. All these components brougt De Cecco's pasta to excellency. (WHY) From the beginning of the company the owners always said that their first aim was to make best quality pasta for people because it is a passion they have since family De Cecco had the idea to make their passion a real business.
Google.com WHAT: A perfect search engine that understands exactly what you mean and gives you back exactly what you want. HOW: Providing the best user experience possible. WHY: To organize the world's information and make it universally accessible and useful.
What? High quality goods, made with the finest raw materials. How? caring about hygiene, the environment, social issues and the local communities where the company is present, as well as its own human resources. Why? Ferrero’s interest in consumer needs, is a key factor of the company’s success.
Thank to the mission statement, we can understand that Ferrero is one of the largest confectionery groups in the world, because of its "why". They really want to satisfy customers needs and for this reason people trust them.
Alfa Romeo: What: They produce cars for different budgets. How: With state-of-the-art mechanics and engineering, featuring contemporary lines and shapes, that embody the concept of design in motion. Why: To emphasise the qualities of comfort, sportiness, elegance and power intrinsic to the Brand.
According to this video we could understand that for being successful we have to know exactly what we want and how and why we do it and why is the most important part because people buy why we do it .
INSTAGRAM
What:a social network How:by using your private or public account and sharing your daily pictures Why:allow people to experience moments in other countries and in their friends lives just through pictures as they happen which with will make them satisfied
According to this video we could understand that for being successful we have to know exactly what we want and how and why we do it and why is the most important part because people buy why we do it .
INSTAGRAM
What:a social network How:by using your private or public account and sharing your daily pictures Why:allow people to experience moments in other countries and in their friends lives just through pictures as they happen which with will make them satisfied
I choose the APPLE : What : iphone , ipad and macbook
How : TimCook is another excellent leader after Steve Jobs .He create the iphone 4s 5s and other APPLE products .Perhaps the former CEO influenced him and many others .So that makes the APPLE become a worldwide trend,Meanwhile, they set an unbelievable market need,in the other way ,that allow the firm to create and serve at all steam and be a motivation . Thus,the present CEO TimCook inspires many employees to serve the company perfectly.
Why : Because using the mission statement that the total company （every employee included )can clear and definite the short or long-term targets to timely plan for next steps.
I choose the APPLE : What : iphone , ipad and macbook
How : TimCook is another excellent leader after Steve Jobs .He create the iphone 4s 5s and other APPLE products .Perhaps the former CEO influenced him and many others .So that makes the APPLE become a worldwide trend,Meanwhile, they set an unbelievable market need,in the other way ,that allow the firm to create and serve at all steam and be a motivation . Thus,the present CEO TimCook inspires many employees to serve the company perfectly.
Why : Because using the mission statement that the total company （every employee included )can clear and definite the short or long-term targets to timely plan for next steps.
WHAT: kitchens and furniture HOW: ensuring a sustainable range of services from the manufacture of chipboard, furniture production, through to kitchen installation at customer's home. WHY: offering the customers excellent, flexible and environmentally friendly furniture.
Andrea Murri IKEA The WHY for this company it's offering a wide range of well-designed, functional home furnishing products at prices so low that the majority of the population will be able to afford them. The HOW provides its products by order on the internet or in their shops spread all over the world especially in Europe. Low prices are the cornerstone of the IKEA. The WHAT IKEA sell equipment and accessories for every room in the home.
Barilla What: a leader in the markets for pasta worldwide. How: Barilla creates products for everyday consumption, searching for excellence in taste and paying constant attention to nutritional balance. Why: to help people live better by bringing wellbeing and the joy of eating into their everyday lives.
WHAT: Producers and providers of entertainment and information. HOW: Using our portfolio of brands to differentiate our content, services and consumer products. WHY: To develop the most creative, innovative and profitable entertainment experiences and related products in the world.
What: They offer clothing collections that are wide-ranging and varied for women, men, teenagers and children.
How: For them design, quality and sustainability are not a question of price: they always offer inspiring fashion with unbeatable value for money. Quality is a central topic, from the initial idea to final product. Their aim is to exceed the customers’ expectations on quality.
Why: Fashion and quality at the best price in a sustainable way.
Why: they want to build long-term client relationships based on mutual trust and respect. How: using their IT experience and advanced use of technologies. What: deliver tangible business results enabling their clients to profit.
Skype What:is an IP telephony service provider that offers free calling between subscribers and low-cost calling to people who don't use the service. How: enables file transfers, texting, video chat and videoconferencing. The service is available for desktop computers, notebook and tablet computers and other mobile devices, including mobile phones. Why:getting connected to people all over the world in a cheap means and facially .
wall street journal what : one of the most respected and famous newspaper in the world . How : Interactive multimedia storytelling , professional journalists . Why: its aim is to augment society by creating and selecting high quality news and information . http://www.britannica.com/topic/The-Wall-Street-Journal https://www.youtube.com/watch?v=jel_TbUFiTY
How: Through the constant pursuit of high quality materials , contemporary in cut and fit , innovation in the washing, refined combinations in colors , patterns and graphics .
Why: Who loves peter england , loves an updating style, constantly changing , dedicated to a genre cultivated and evolved by "explorers" style.
How: Through the constant pursuit of high quality materials , contemporary in cut and fit , innovation in the washing, refined combinations in colors , patterns and graphics .
Why: Who loves peter england , loves an updating style, constantly changing , dedicated to a genre cultivated and evolved by "explorers" style.
How: Through the constant pursuit of high quality materials , contemporary in cut and fit , innovation in the washing, refined combinations in colors , patterns and graphics .
Why: Who loves peter england , loves an updating style, constantly changing , dedicated to a genre cultivated and evolved by "explorers" style
How: Through the constant pursuit of high quality materials , contemporary in cut and fit , innovation in the washing, refined combinations in colors , patterns and graphics .
Why: Who loves peter england , loves an updating style, constantly changing , dedicated to a genre cultivated and evolved by "explorers" style
"Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them."
I think that Facebook's Mission Statement would be considered just partially good from Simon Sinek, because I personally think that they're not completely honest. They say that they want to give people the "power", and that could be reconnected to an inspiring why, but I think the truth is that they wanted to change the world, and they did it. I would have appreciated more if I'd have read something like "Facebook's mission is to completely change the world, both the internet world and the actual way people in our entire planet interact between each other", because in the end I believe that it was their goal, and they even achieved it.
UNICEF What: Special protection for the most disadvantaged children. How: Through education programs and by improving their health. Why: To establish children's rights as enduring ethical principles and to meet their basic needs.
The mission statement of "Huawei" (http://huawei.com/us/about-huawei/corporate-info/vision-mission/index.htm) :
WHAT: Huawei is a chinese organization that sells some of the most competitive mobile-phones on the market nowadays. They created a product that is unique and original for its design, its functions and its chip prices.
HOW: One of the first Huawei's mission points is to create value for their customers "whose demand -as it's written- is the driving force behind our development". Caring about the new possibilities of the technology and counting on a skilled production and top products in terms of the relation between quality and prices. Innovating themselves constantly they became, in few years, as good as the other firms of the mobile-phone's market.
WHY: "To enrich life through communication". And this is what they actually do. Communication, of any type, is one of the most important need for the modern citizen of the world. This is why they give their best creating reliable products that could satisfy any type of need or wants, ensuring the most competitive services.
PANDORA WHAT- it creates jewellery HOW-it offers to woman the opportunity for personal expression through their universe of high-quality and contemporary jewellery at affordable prices. WHY-it wants to satisfy the whims of their customers and it want's to become the world’s most loved jewellery brand
Twitter The mission statement of Twitter can be found on their website.
What: It is a online social networking service that enables the user to send and receive short messages called “tweets”. How: By using their service and open up an account Why: To give everyone the power to create and share ideas and information instantly
Wikipedia "The Free Encyclopedia" what: Wikipedia is a free online encyclopedia. how: Allowing people to share their knowledge about different contents in order to provide the best info on the web. why: Wikipedia firmly believes that everyone has the right to learn as well as that everyone has something to teach the others. (all info are available on the page: https://en.wikipedia.org/wiki/Main_Page)
YOUTUBE WHAT: a platform for videos HOW: providing a forum for people guaranteeing cheap and easy way to use it and free expression in the respect of certain guidelines in order to let users join the platform without getting hurt by inadequate content. WHY: to connect, inform and inspire others acroos the globe and to act as a distribution platform for original content creators and advertisers large and small. “Let folks know what you think. Feedback is part of the experience, and when done with respect, it can be a great way to make friends, share stories, and make your time on YouTube richer. So leave comments, rate videos, make your own responses to videos that affect you, enter contests of interest—there's a lot going on and a lot of ways to participate”.
WHY: We want to delight counsumers every day with perfect cider and beer experience. We want to put a smile on consumers' faces when they sit back and enjoy one of our fantastic beer. "Enjoyment of life is what we're about". HOW: Passion in making great cider and beer, respecting individuals, society and enviroment. Promoting responsible alcohol consumption and aiming to be the greenest brewer in the industry. WHAT: Beer and cider.
After reading KIKO's mission statement, I could describe its three main principles: What: I wide variety of professional cosmetics always up with the innovation. How: combining high quality and safety in addition to creativity, taste, and a focus on detail. Behind each product is the excellent research of an expert scientific team that develops new technologies and original formulas. Moreover the range is subjected to accurate and in-depth safety evaluation. Why: : to allow all women to treat themselves to the most innovative cosmetics without having to sacrifice their budget
According to my research on COCA COLA company mission,I describe three principles below: ^ WHAT > One of world's best soft drink. ^ HOW > By increase in production quality,taste and consumer satisfaction. ^ WHY > To surve world with the best soft drink.
Youtube Why: to give the possibility to share videos on the net to people To spread quickly information through the world To solve the problem of the memory to save videos on devices, simply loading these on the web How: freely and easily What: videos
Youtube Why: to give the possibility to share videos on the net to people To spread quickly information through the world To solve the problem of the memory to save videos on devices, simply loading these on the web How: freely and easily What: videos
H&M What : Men's, women's and childrend's clothes How: They are customer-focused, creative and responsible fashion company. Why: Fashion & quality at the best price.
NIKE What: Men's, Women's sport equipment, shoes, сlothing for active recreation How: Company focused on high technology of products for best sport results, new desigh,and perfect quality Why: JUST DO IT
UN DESA (United Nations Department of Economic and Social Affairs)
WHY: to achieve development for all, and assists governments in agenda-setting and decision-making on development issues at the global level with the goal of meeting their economic, social and environmental challenges.
WHAT: translates global commitments in the economic, social and environmental spheres into national policies and actions and continues to play a key role in monitoring progress towards internationally agreed-upon development goals.
HOW: providing a broad range of analytical products, policy advice, and technical assistance,
Why = "To bring inspiration and innovation to every athlete* in the world." - The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, "If you have a body, you are an athlete."
How = using high quality and very innovative materials such as fliknit, optimizing the production method in order to give the best at the lowest price.
What = Lifestyle, Running, Training, Gym, Basketball, Football, Soccer, Baseball, Golf, Skateboarding, Tennis and Lacrosse Shoes. Different kinds of clothing.
PS: I work in NIKE and i thought to talk about the firm i work in for this blog. If i chose the same company somebody has already chosen, I apologize, I did not mean to copy anybody, just to choose something that was close to me.
AMERICAN EXPRESS WHY: this company wants to enable its customers to do more and to achieve more. Everyday , American Experess makes it easier and safer for customers to purchase the things they need. It works hard to make itself the world's most respected service brand. HOW: providing innovative payments and expense management solutions for individuals and businesses of all size. It does that through integrity,respectability and quality of the products. WHAT: credit cards and insurance services
Porsche mission statement -How The Dilawri Group of Companies strives to deliver complete customer satisfaction in all areas of our business through our passion, continuous innovation and the development and operation of state-of-the-art automotive dealerships.
-What The Dilawri Group of Companies is committed to offering world class products and customer service (Why) that builds lifetime customer relationships
Starbucks Its vision statement is “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” and its mission statement is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” WHAT: Best quality coffee HOW: Maintaining the importance of ethical conduct while aiming at growing and also providing the "warmth" ambiance of the café and the design itself of the products. WHY: giving warm and cozy experience for all the customers and employees creating also relationship between them.
Royal Canin WHY : the passion shared with customers about dog and cats with the aim to contribute to their welfare . HOW : selecting raw materials of the highest quality, specific recipes , as well as shapes and textures customized with the contributions and experience of breeders and veterinary nutritionists . WHAT:a specific nutritional meal done with raw materials of the highest quality, specific recipes , as well as shapes and textures customized .
Amazon mission statement is: WHAT: an online shop HOW: allowing people to find anything they might want to buy online WHY: to be Earth’s most customer centric company
The WHAT, HOW, and WHY of Nike. - WHY, because Nike wants everybody to move without limits while having a fashion look. - WHAT, shoes that we use for dull reasons such as performance and comfort with a fashion style. - HOW, using high quality materials that enable people to feel very comfortable while moving using the shoes with fashion looks.
"GILLETTE" WHAT: The Gillette Company is a globally focused consumer products marketer HOW: We are committed to building shareholder value through sustained profitable growth WHY: It seeks competitive advantage in quality, value-added personal care and personal use products
I think that Gillette mission statement is based on Simon Sinek's view because it starts from the WHY (what they believe) to arrive to the WHAT. In this way Gillette can communicate with the entire market and create a very clear contact with the customers who believe in what it believes.
WHAT: The mission of Althea Gibson Early Childhood Academy is to recognize the potential in every student and to nurture this potential so that they can achieve academic and personal growth. HOW: Through developmentally appropriate practices, our students will learn to believe in themselves, recognize their own successes, set goals and strive to fulfill them. WHY: By empowering students, faculty, parents, and the community to strive for excellence, we will create a positive learning environment for our students. We believe that all children have the potential for becoming Responsible, Outstanding, Creative, and Knowledgeable Students.
PARMALAT WHAT:The Parmalat Group is a global player in the production and distribution of foods like milk, dairy products and fruit bevarages. HOW: adhering to ethical principles of business conduct and fostering the professional development of its employees and associates. WHY: Parmalat seeks to increase the well-being of consumers throughout the world.
PIONEER WHAT: create the better djs equipment HOW : in sustainable way and offering the newest and technological equipment WHY: to facilitate the djing and to promove the clu music
SONY Why: to be a company that inspires and fulfills your curiosity. What:electronic devices, state-of-the-art hardware products and entertainment software. How:delivering ground-breaking new excitement and entertainment in ways that only Sony can,creating unique new cultures and experiences.
Spotify, mission statement: WHAT: Millions of tracks, any time you like. HOW: a subscription streaming music service. WHY: make music available to everyone, everywhere, and ensure a fair digital deal for artists.
http://careers.adidas-group.com/mission-and-values.aspx WHAT: Sportwear and sport equipment. HOW: "we continuously improve the quality, look, feel, and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value." WHY: "The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position."
Simon Sinek's speech was about how great companies can inspire their customers just by how they express their cause, what they believe, and therefore, their WHY in the mission statement. Sinek's "golden circle" better explains the cause: many companies, as a matter of fact, in their mission statement, start from communicating the product(s) they sell (the WHAT), instead of what they believe, the motive which inspired them in starting their business (the WHY). Let's take American Airlines statement as an example:
WHAT: "American Airlines and American Eagle are in business to provide safe, dependable and friendly air transportation to our customers, along with numerous related services" HOW: "We are dedicated to making every flight you take with us something special" WHY: "Your safety, comfort and convenience are our most important concerns"
Using this example, we can see how the WHY of American Airlines is not clear and inspiring, as how Sinek suggested in his speech
Ikea mission statement. WHAT: a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. HOW: We are constantly trying to do everything a little better, a little simpler, more efficiently and always cost-effectively,to maximise the use of raw materials in order to fulfil people's needs and preferences by offering quality products at an affordable price. WHY: to create a better everyday life for the many people.
Facebook What - is an online social network How- by using the website and creating your own account Why- Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
What : It is an social Networking Website. how : We are committed to building shareholder value through sustained profitable growth why : To provide any kind of information,data etc
STEAM What: "Steam is our direct pipeline to customers. It began as a little sleeper project—a handy tool to update Counter-Strike—and morphed pretty quickly into the world's largest online gaming platform." How: "Steam guarantees instant access to more than 1,800 game titles and connects its 35 million active users to each other—and to us. " Why: "Through Steam, fans can easily buy, play, share, modify, and build communities around Valve products as well as titles from other independent game studios. Steam is available in 237 countries and 21 different languages."
What: give to customers what they want, and get it to them faster than anyone else How: throgh Zara's business model they aim to contribute to the sustainable development of society and that of the environment with they interact. Why: in their mission statement it is clear that Zara wants to be leader in the fashion retail market using the best quality of their products, high standards, and the highest ethical system.
After watching TED video. .I've chosen to discuss the company of IKEA. . What -IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances, small motor vehicles and home accessories.
Why - this company was created to give the possibility to everyone to have in their houses cheaper home accessories,and ready to use . ..
How - by working with passion and give their customers lower price in the market accessories. .
SAMSUNG What: superior products and services How: design and development of new materials with state-of-the-art technology Why: contribution to a better global society
I have focused my attention on the Easyjet's mission: -What:“To provide our customers with safe, good value, point-to-point air services. -Why: To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes -How: To achieve this we will develop our people and establish lasting relationships with our suppliers.”
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” - What: It is a search engine that makes what your looking for as easy as possible for you to find the information you need and get the things you need to do done. - How: By using a special algorithm (in computer science it is a self contained step-by-step set of operations to be performed) - Why: Because they want to create a successful company that satisfies all primary stakeholders and benefits society by creating jobs and better innovating products/services that make life better for people for example by promoting prosperity and eliminating barriers between societies.
Rolex watch: What: They produce the best watches in the world How: The Rolex company produces all components of their watches by own, focusing on the best quality for costumers Why: The mission rolex is to provide quality of the highest standards, modern design and a great costumer services.
Apple: WHAT:they make the best computers,mobiles with best software. HOW:The computers,mobiles made by the apple can be used easily,smoothly WHY:to satisfy the customer and to be the best product.
Mondadori S.p.a. WHY : Mondadori mission is to spread culture and ideas through products and services, satisfying the tastes of most people. HOW: with propensity to identify and anticipate changes while respecting and protecting values that underlie the role of the publisher in civil society and keeping in mind the social and environmental impact WHAT: books, periodicals, retail, digital
Ameren What: Ameren's mission is to generate electricity, deliver electricity and distribute natural gas in a safe, reliable, efficient and environmentally sound manner. How: we will achieve our targets by gaining recognition as performance leader of the U.S. electric and gas utility industry. Why: Being a performance leader means we will achieve operational excellence, industry-leading customer satisfaction and superior financial performance.
Actually, this inspiring method that is said in this video is fully implemented in Illy's mission statement, in the correct order; and I believe that could be one of the main reasons they are such a successful company in the market.
WHY : The mission, passion and obsession of Illy Company is to delight all those who cherish the quality of life. HOW :through their search for the best coffee nature can provide. WHAT : coffee enhanced by the best available technologies and by their search for beauty in everything they do.
Why: provide a technology in lower price satisfy the people who cant afford to buy a mobile of apple how: use the low cost and high quality of material what: provide a lower price of mobile or technology product
Alzheimer's Association (non-profit) What: The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Why: to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health How: The Alzheimer’s Association works on a global, national and local level to enhance care and support for all those affected by Alzheimer’s and other dementias with local chapters across the nation, Our professionally staffed 24/7 Helpline and face-to-face support groups and educational sessions in communities nationwide.
According to this video Simon Snek explains the difference between influencial people or innovative companies and others.Why there are some people who do something better than the others. So WHAT, HOW and WHY are the key factors for the idea to succeed. "People buy why you do it".
ReplyDeleteGOOGLE MAPS
"WHAT"- mapping service developed by Google,route planning for traveling by foot, car, bicycle or public transportation.
"HOW"- they have created applications,which harness the geographical contributions of the ground
"WHY"-their objective is to organize the world’s information and make it universally accessible and useful
The company I choose to show the "golden circle" of is WhatsApp.
ReplyDeleteWhat- a personal real-time messaging network allowing millions of people around the world to stay connected with their friends and family.
How- instant messaging app for smartphones that operates under a subscription business model. The proprietary, cross-platform app uses the Internet to send text messages, images, video, user location and audio media messages.
Why- Their objective is to connect between people all over the world without paying money on an SMS messages in a high quality and in a real time. in the beginning the service was free but it has been replaced to a payment service to avoid growing too much fast.
http://www.mulinobianco.it/il-nostro-impegno MULINO BIANCO
ReplyDeleteReading the Mulino Bianco's mission statement, i could find the three principal factors that we need to understand the production process of a company.
WHAT: products (biscuits, bread, plumcakes, croissants, cakes...) with a unique taste, and a fluffy dough.
HOW: combing passion and experience, all the ingredients they need to make their products are cultivated and selected respecting the nature and all the people. All the products made follow one main principle: "Give people what you would give to your sons."
WHY: to think about the welfare of people, making more good products, having utmost care not only for the quality of each ingredient but also for the nutritional values. To respect the environment and the nature, and to make their path production more sustainable. Also, to spread the culture of eating well, and to promote a healthy life style.
http://www.eni.com/en_IT/company/company-profile/company-profile.shtml
ReplyDeleteWHAT:Oil and gas
HOW:Finding, Producing, Transporting, Transforming and Marketing it
WHY: Eni men and women have a passion for challenges continuous improvement, excellence and particularly value people, the environment and integrity. This is why they do it
In the mission statement of Coca Cola I found the their
ReplyDeleteWHY: To inspire moments of optimism and happiness fun and creativity, to refresh the world, to quench costumer's thirst
WHAT: A drink, Coca Cola
HOW: To act with urgency, remaining responsive to change, having the courage to change course when needed, remaining constructively discontent and working efficiently
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ReplyDeletehttp://www.samsung.com/it/aboutsamsung/corporateprofile/visionmission.html
ReplyDeleteIn Samsung mission statement we can find:
WHAT: make the best services and products that are present in the market;
HOW: with the research in new technologies and services
WHY: they want to be the leader of digital technology and give a new experience to everyone.
This comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI chose the mission of Scavolini.
ReplyDeleteWhy: they want to improve the qualitaty of the home life;
How: taking care of the aesthetic and functional aspects, but respecting their values;
What: -
I like their mission but one of the most important part, the What, is missing. I think they wanted to summarize as much as possible the concept, avoiding to say what they produce (maybe because they guess everyone already knows that).
http://www.sony.net/SonyInfo/
ReplyDeleteIn Sony mission statement it is expressed that everything they do, is to move us emotionally. They actually don't express clearly WHAT they produce and not even HOW, but they focus on the WHY as Simon Sinek says. I think that Sony can omit the WHAT because nowadays it is a very important and known company all over the world and so, it now focuses on their passion and on their pursuit of innovation and our consequent satisfaction in using their products. This is how, according to Sinek, great companies operate and Sony is a great company.
Bofrost company:
ReplyDeleteWhat: Bofrost offers a high range of frozen food products.
How: Providing “ selected ingredients, accuracy and creativity “, a home delivery service, catalogues, and more than anything a great variety of products.
Why:-The mission doesn’t really state a why.
First of all I want to say that the video is great and really inspiring. Said that i chose Pfizer as the company because of an awesome commercial (https://www.youtube.com/watch?v=K6fSETphe4A).
ReplyDeleteWHY: [from their website]As a member of today’s rapidly changing global community, we are striving to adapt to the evolving needs of society and contribute to the overall health and wellness of our world.
HOW: We are continually reviewing and improving our efforts to lessen our impact on the environment, nurture a workplace of diversity and inclusion, conduct responsible business practices, and uphold the highest ethical standards in everything from research and development to sales and marketing. And, we are building partnerships in communities throughout the world to strengthen health systems, increase access to our medicines and find sustainable solutions to the health challenges of today, and tomorrow
WHAT: Medicines
http://help-en-us.nike.com/app/answers/detail/a_id/113/~/nike-mission-statement
ReplyDeleteNIKE
WHY: Nike’s mission statement is "To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.
HOW: Selling, making, delivering, improving, sportwear and sport equipment.
WHAT: sportwear and sport equipment.
Mission statement of Expedia.
ReplyDeleteIn very few words, Expedia gives with its mission statement a global vision on the services it gives. the WHAT is to revolutionize travel through the power of technology. HOW: offering the best travel brands in the world in an aggressive innovative and enterprising way. WHY: because the want to give to the costumers the best way of travelling with passion, technology and always new advanatges.
“Bayer: Science For A Better Life”
ReplyDeleteWHY: It aim to improve people’s quality of life.
WHAT :It is improving people’s quality of life by preventing, alleviating or curing diseases. (producing drugs)
HOW: Its products are helping to address some of today’s biggest challenges, including global population
growth, an aging society and the need to make efficient – and, wherever possible, sustainable – use of
natural resources. Bayer helping to provide an adequate supply of high-quality food, feed and renewable plant-based
raw materials.
CREATION OF VALUES:" We are committed to operating sustainably and addressing our social and ethical responsibilities as a corporate citizen. Bayer’s values play a central role in our daily work and are intended to guide us in fulfilling our mission. These values are represented by the word LIFE: Leadership, Integrity, Flexibility, Efficiency.These values apply to everyone at Bayer and are firmly integrated into our global performance management system for managerial employees. Our value culture ensures a common identity within the
enterprise across national boundaries, management hierarchies and cultural differences"
Ted focuses his speech in people that '' don't buy what you do but buy why you do ''. There are a lot of companies that gives you the WHAT of their mission while there are very few that explain the WHY. In Ted's vision all of them should start from the WHY in order to get a business for people that believe what you believe.
ReplyDeleteEminflex
What: comfortable durable mattress
How: using the best kind of plumage and particular memory system.
Why: giving customers the opportunity to have a nice sleep night time thinking about their healthy and their needs making this product unique.
What is the mission statement of RYANAIR?
ReplyDeleteWHAT: very cheap flights
HOW: giving passengers all the information they need at the time of booking a flight. This includes terms and conditions, the flight schedule and destination information. To help customers avoid long waiting times at the airport, Ryanair allows them to check in online up to 4 hours before departure and then to print their own boarding passes.
WHY: Ryanair’s objective is to firmly establish itself as Europe’s leading low-fares scheduled
passenger airline through continued improvements and expanded offerings of its low-fares
service. Ryanair aims to offer low fares that generate increased passenger traffic while
maintaining a continuous focus on cost-containment and operating efficiencies.
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ReplyDeleteBmw group
ReplyDeleteWhat The BMW Group is the world's leading provider of premium products and premium services for individual mobility
How The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality.
Why to be the leader in car premium industry, providing the World high quality cars
Our goal when we created Tesla a decade ago was the same as it is today: (WHY) to accelerate the advent of sustainable transport (HOW) by bringing compelling mass market (WHAT)electric cars to market as soon as possible
ReplyDeleteJECKERSON Co. ( http://www.jeckerson.com/corporate/about-us/ )
ReplyDeleteWhat: High Quality Clothing
How: Through the constant pursuit of high quality materials , contemporary in cut and fit , innovation in the washing, refined combinations in colors , patterns and graphics .
Why: Who loves Jeckerson , loves an updating style, constantly changing , dedicated to a genre cultivated and evolved by "explorers" style. Jeckerson’s man can discover and experience the world with new flavors , colors, patterns , textures and fabrics , always bringing with him his luggage more rare: that of ' cosmopolitan elegance . No longer trend setter , but trend explorer .
Facebook
ReplyDeleteWhat - is an online social network
How- by using the website and creating your own account
Why- Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
Wiko
ReplyDeleteWhat: mobile phone
How: using the most refined materials, the most advanced features.
Why: technology in the service of the people, at affordable prices, breaking down existing leading models.
20) http://image.slidesharecdn.com/urbanoutfitters-111107220952-phpapp02/95/urban-outfitters-1-728.jpg?cb=1320703824
ReplyDeleteWHAT: householding items and clothing
HOW:’we must build lifestyle environments that appeal emotionally, and offer fashion correct products on a timely basis.’
WHY: ‘the goal for our brands is to build a strong emotional bond with the customer’
http://panmore.com/google-vision-statement-mission-statement
ReplyDeleteWhat: information(object )
How:make it universally accessible and useful( the way they offer the service)
Why: to organize world's information (their purpose)
google mission statement resumes what TED's video define. The message is simple,clearl and emphasizes on the concept of making business offering a useful service. ''People believe what you believe in'' TED affirms,and this mission statement gives a basic information that i think that all the customers believe in,is that of having organize the world's informations in an accessible way. This video inspires me so much and made me think about the details of firms especially how it is important to focus business on what we believe in in order to have people that will follow our same path.
Moovit is a free public transportation app and its mission statement is:
ReplyDeleteWHAT: it features live arrival and departure times, updated line schedules, local station maps, service alerts, and advisories that may affect someone's current trip.
HOW: it integrates static public transit data from transit operators with real-time data collected from users via crowdsourcing.
WHY: it wants to offer the possibility to travel comfortably also with public transports suggesting the best alternatives.
SONY - http://www.sony.com/electronics/about-sony
ReplyDeleteWHAT: Electronics, motion pictures and music
HOW: Our unlimited passion for technology, content and services,
and relentless pursuit of innovation, drives us to deliver
ground-breaking new excitement and entertainment in ways that only Sony can.
WHY: Everything we do, is to move you emotionally. Be moved.
After watching the TED video, I can say that in order to attract customers, you have to earn their trust, therefore the mission statement of the company should be more focused on the "why". As Simon Sinek said "People don't buy what you do, they buy why you do it."
I want to display the mission statement of Amazon Inc. starting from the WHY as the video addressed in the link suggests:
ReplyDeleteWHY: Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
HOW: Amazon provides a top-quality e-commerce service to its customers shipping free all around the world with safe and tracked payment methods and fully reliable packaging assets which guarantee the complete satisfaction of every client.
WHAT: Amazon Inc. is an American online retailer that primarily sells products over its online marketplace and offers many other products and services through its subsidiaries.
AIPD (Associazione Italiana Persone Down) (http://aipd.it/chi-siamo/mission-e-bilancio-sociale/)
ReplyDeleteThe mission of AIPD is:
-Offer services to people with Down syndrome and their families; (WHAT)
-Help people with Down syndrome to have a school where they can be comfortable and learn; (WHAT)
-Help people with Down syndrome that can and want to work to find better employment; (WHAT)
The objectives are:
-Enforce the rights of persons with Down syndrome. (WHY)
-Make sure that everyone follows the Italian Constitution and the UN Convention on the Rights of persons with disabilities in the world. (WHY)
-Develop the autonomy of Down people through specific learnings and activities(WHY)
How does the Italian Association of People Down to accomplish all these things?
-Educators, teachers and volunteers help people with Down syndrome and their families. (HOW)
-Talk to politicians to enforce the laws and to make other laws to help people with Down syndrome to get better. (HOW)
-Keep in touch all associations dealing with Down syndrome in the world speak meet and exchange ideas and projects. (HOW)
http://www.aboutmcdonalds.com/mcd/our_company/our-ambition.html
ReplyDeleteWHAT:Great-tasting burgers ,fries, salad, and any type of fast food.
HOW: Suppliers are dedicated to highest levels of quality and safety, franchisees bring the spirit of entrepreneurship and commitment to communities, the company facilitates learning and sharing across McDonald’s more than 36,000 restaurants, using less energy, and recycling more.
WHY:Our purpose goes beyond what we sell. We’re using our reach to be a positive force. For our customers. Our people. Our communities. Our world.
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ReplyDeleteClarks - https://am.clarksjobs.com/about-us/our-values/
ReplyDeleteWHY: "Our passion is to listen to our customers and deliver a product that allows the consumer to feel the pride, respect and trust of everyone..."
HOW: "...listening to our customers when they reach out to us, and ensuring their experience with Clarks is fun, easy and enjoyable."
WHY: They want to create the best shoes that they can
http://m.zara.com/it/en/company/our-mission-statement-c18001.html
ReplyDeleteZara clothing
What: ZARA Textile is the name of one of the most innovative and leading textile producers.
How :ZARA Textile is devoted to achieve consistent improvement in the system of providing products & services to the customers through On Time Delivery & Enhancing Customers Satisfaction by means of Quality and Value.
Why: To attain market leadership through unmatched quality, a diverse and unique product mix, empowered employees, world-class systems, and the highest ethical and professional standards.
UniCredit Group: https://www.unicreditgroup.eu/en/banking-group/our-identity/mission.html#
ReplyDeleteWHY: "To create sustainable value for our shareholders"
WHAT: "are committed to generating value for our customers. As a leading European bank, we are dedicated to the development of the communities in which we live, and to being a great place to work. "
HOW: " We aim for excellence and we consistently strive to be easy to deal with"
Facebook https://www.facebook.com/facebook/info?tab=page_info
ReplyDeleteWHY: Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
WHAT: The Facebook Page celebrates how our friends inspire us, support us, and help us discover the world when we connect.
HOW: Your ideas and suggestions help us to constantly improve Facebook’s features. Let us know how we can improve your experience.
De Cecco is the most famous productor of pasta (WHAT) in the world. It is a non-mutinational entity which aimed since the the born of the firm ( more than 100 years ago) only to the quality of products. (How) The man who created the company is also the first who invented a new drying system for pasta. There is a great tradition in the making of this pasta, starting from the choice of wheat to use and the method of production which is more slower than Barilla's one, for example, but much more qualitative. All these components brougt De Cecco's pasta to excellency. (WHY) From the beginning of the company the owners always said that their first aim was to make best quality pasta for people because it is a passion they have since family De Cecco had the idea to make their passion a real business.
ReplyDeleteGoogle.com
ReplyDeleteWHAT: A perfect search engine that understands exactly what you mean and gives you back exactly what you want.
HOW: Providing the best user experience possible.
WHY: To organize the world's information and make it universally accessible and useful.
ReplyDeleteFerrero S.p.a
What? High quality goods, made with the finest raw materials.
How? caring about hygiene, the environment, social issues and the local communities where the company is present, as well as its own human resources.
Why? Ferrero’s interest in consumer needs, is a key factor of the company’s success.
Thank to the mission statement, we can understand that Ferrero is one of the largest confectionery groups in the world, because of its "why". They really want to satisfy customers needs and for this reason people trust them.
Alfa Romeo:
ReplyDeleteWhat: They produce cars for different budgets.
How: With state-of-the-art mechanics and engineering, featuring contemporary lines and shapes, that embody the concept of design in motion.
Why: To emphasise the qualities of comfort, sportiness, elegance and power intrinsic to the Brand.
According to this video we could understand that for being successful we have to know exactly what we want and how and why we do it and why is the most important part because people buy why we do it .
ReplyDeleteINSTAGRAM
What:a social network
How:by using your private or public account and sharing your daily pictures
Why:allow people to experience moments in other countries and in their friends lives just through pictures as they happen which with will make them satisfied
According to this video we could understand that for being successful we have to know exactly what we want and how and why we do it and why is the most important part because people buy why we do it .
ReplyDeleteINSTAGRAM
What:a social network
How:by using your private or public account and sharing your daily pictures
Why:allow people to experience moments in other countries and in their friends lives just through pictures as they happen which with will make them satisfied
I choose the APPLE :
ReplyDeleteWhat : iphone , ipad and macbook
How : TimCook is another excellent leader after Steve Jobs .He create the iphone 4s 5s and other APPLE products .Perhaps the former CEO influenced him and many others .So that makes the APPLE become a worldwide trend,Meanwhile, they set an unbelievable market need,in the other way ,that allow the firm to create and serve at all steam and be a motivation . Thus,the present CEO TimCook inspires many employees to serve the company perfectly.
Why : Because using the mission statement that the total company （every employee included )can clear and definite the short or long-term targets to timely plan for next steps.
I choose the APPLE :
ReplyDeleteWhat : iphone , ipad and macbook
How : TimCook is another excellent leader after Steve Jobs .He create the iphone 4s 5s and other APPLE products .Perhaps the former CEO influenced him and many others .So that makes the APPLE become a worldwide trend,Meanwhile, they set an unbelievable market need,in the other way ,that allow the firm to create and serve at all steam and be a motivation . Thus,the present CEO TimCook inspires many employees to serve the company perfectly.
Why : Because using the mission statement that the total company （every employee included )can clear and definite the short or long-term targets to timely plan for next steps.
Nolte Home studio:
ReplyDeleteWHAT: kitchens and furniture
HOW: ensuring a sustainable range of services from the manufacture of chipboard, furniture production, through to kitchen installation at customer's home.
WHY: offering the customers excellent, flexible and environmentally friendly furniture.
Andrea Murri
ReplyDeleteIKEA
The WHY for this company it's offering a wide range of well-designed, functional home furnishing products at prices so low that the majority of the population will be able to afford them. The HOW provides its products by order on the internet or in their shops spread all over the world especially in Europe. Low prices are the cornerstone of the IKEA. The WHAT IKEA sell equipment and accessories for every room in the home.
Barilla
ReplyDeleteWhat: a leader in the markets for pasta worldwide.
How: Barilla creates products for everyday consumption, searching for excellence in taste and paying constant attention to nutritional balance.
Why: to help people live better by bringing wellbeing and the joy of eating into their everyday lives.
Mission statement: The Walt Disney Company
ReplyDeleteWHAT: Producers and providers of entertainment and information.
HOW: Using our portfolio of brands to differentiate our content, services and consumer products.
WHY: To develop the most creative, innovative and profitable entertainment experiences and related products in the world.
http://disneycompanyprofile.weebly.com
H&M
ReplyDeleteWhat: They offer clothing collections that are wide-ranging and varied for women, men, teenagers and children.
How: For them design, quality and sustainability are not a question of price: they always offer inspiring fashion with unbeatable value for money. Quality is a central topic, from the initial idea to final product. Their aim is to exceed the customers’ expectations on quality.
Why: Fashion and quality at the best price in a sustainable way.
http://about.hm.com/en/About/facts-about-hm/about-hm/business-concept.html
Computer Sciences Corporation (CSC)
ReplyDeleteWhy: they want to build long-term client relationships based on mutual trust and respect.
How: using their IT experience and advanced use of technologies.
What: deliver tangible business results enabling their clients to profit.
Skype
ReplyDeleteWhat:is an IP telephony service provider that offers free calling between subscribers and low-cost calling to people who don't use the service.
How: enables file transfers, texting, video chat and videoconferencing. The service is available for desktop computers, notebook and tablet computers and other mobile devices, including mobile phones.
Why:getting connected to people all over the world in a cheap means and facially .
wall street journal
ReplyDeletewhat : one of the most respected and famous newspaper in the world .
How : Interactive multimedia storytelling , professional journalists .
Why: its aim is to augment society by creating and selecting high quality news and information .
http://www.britannica.com/topic/The-Wall-Street-Journal
https://www.youtube.com/watch?v=jel_TbUFiTY
peter england
ReplyDeleteWhat: High Quality Clothing
How: Through the constant pursuit of high quality materials , contemporary in cut and fit , innovation in the washing, refined combinations in colors , patterns and graphics .
Why: Who loves peter england , loves an updating style, constantly changing , dedicated to a genre cultivated and evolved by "explorers" style.
peter england
ReplyDeleteWhat: High Quality Clothing
How: Through the constant pursuit of high quality materials , contemporary in cut and fit , innovation in the washing, refined combinations in colors , patterns and graphics .
Why: Who loves peter england , loves an updating style, constantly changing , dedicated to a genre cultivated and evolved by "explorers" style.
ReplyDeletepeter england
What: High Quality Clothing
How: Through the constant pursuit of high quality materials , contemporary in cut and fit , innovation in the washing, refined combinations in colors , patterns and graphics .
Why: Who loves peter england , loves an updating style, constantly changing , dedicated to a genre cultivated and evolved by "explorers" style
ReplyDeletepeter england
What: High Quality Clothing
How: Through the constant pursuit of high quality materials , contemporary in cut and fit , innovation in the washing, refined combinations in colors , patterns and graphics .
Why: Who loves peter england , loves an updating style, constantly changing , dedicated to a genre cultivated and evolved by "explorers" style
"Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them."
ReplyDeleteI think that Facebook's Mission Statement would be considered just partially good from Simon Sinek, because I personally think that they're not completely honest. They say that they want to give people the "power", and that could be reconnected to an inspiring why, but I think the truth is that they wanted to change the world, and they did it. I would have appreciated more if I'd have read something like "Facebook's mission is to completely change the world, both the internet world and the actual way people in our entire planet interact between each other", because in the end I believe that it was their goal, and they even achieved it.
WHAT: Stay connected with friends and family, discover what’s going on in the world, share and express what matters to people
DeleteHOW: Through the creation of the social network
WHY: To give people the power to share and make the world more open and connected
UNICEF
ReplyDeleteWhat: Special protection for the most disadvantaged children.
How: Through education programs and by improving their health.
Why: To establish children's rights as enduring ethical principles and to meet their basic needs.
The mission statement of "Huawei" (http://huawei.com/us/about-huawei/corporate-info/vision-mission/index.htm) :
ReplyDeleteWHAT: Huawei is a chinese organization that sells some of the most competitive mobile-phones on the market nowadays. They created a product that is unique and original for its design, its functions and its chip prices.
HOW: One of the first Huawei's mission points is to create value for their customers "whose demand -as it's written- is the driving force behind our development". Caring about the new possibilities of the technology and counting on a skilled production and top products in terms of the relation between quality and prices. Innovating themselves constantly they became, in few years, as good as the other firms of the mobile-phone's market.
WHY: "To enrich life through communication". And this is what they actually do. Communication, of any type, is one of the most important need for the modern citizen of the world. This is why they give their best creating reliable products that could satisfy any type of need or wants, ensuring the most competitive services.
PANDORA
ReplyDeleteWHAT- it creates jewellery
HOW-it offers to woman the opportunity for personal expression through their universe of high-quality and contemporary jewellery at affordable prices.
WHY-it wants to satisfy the whims of their customers and it want's to become the world’s most loved jewellery brand
Twitter
ReplyDeleteThe mission statement of Twitter can be found on their website.
What: It is a online social networking service that enables the user to send and receive
short messages called “tweets”.
How: By using their service and open up an account
Why: To give everyone the power to create and share ideas and information instantly
Wikipedia "The Free Encyclopedia"
ReplyDeletewhat: Wikipedia is a free online encyclopedia.
how: Allowing people to share their knowledge about different contents in order to provide the best info on the web.
why: Wikipedia firmly believes that everyone has the right to learn as well as that everyone has something to teach the others.
(all info are available on the page: https://en.wikipedia.org/wiki/Main_Page)
YOUTUBE
ReplyDeleteWHAT: a platform for videos
HOW: providing a forum for people guaranteeing cheap and easy way to use it and free expression in the respect of certain guidelines in order to let users join the platform without getting hurt by inadequate content.
WHY: to connect, inform and inspire others acroos the globe and to act as a distribution platform for original content creators and advertisers large and small. “Let folks know what you think. Feedback is part of the experience, and when done with respect, it can be a great way to make friends, share stories, and make your time on YouTube richer. So leave comments, rate videos, make your own responses to videos that affect you, enter contests of interest—there's a lot going on and a lot of ways to participate”.
HEINEKEN https://www.heineken.co.uk/our-mission-and-values
ReplyDeleteWHY: We want to delight counsumers every day with perfect cider and beer experience. We want to put a smile on consumers' faces when they sit back and enjoy one of our fantastic beer. "Enjoyment of life is what we're about".
HOW: Passion in making great cider and beer, respecting individuals, society and enviroment. Promoting responsible alcohol consumption and aiming to be the greenest brewer in the industry.
WHAT: Beer and cider.
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ReplyDeleteAfter reading KIKO's mission statement, I could describe its three main principles:
ReplyDeleteWhat: I wide variety of professional cosmetics always up with the innovation.
How: combining high quality and safety in addition to creativity, taste, and a focus on detail. Behind each product is the excellent research of an expert scientific team that develops new technologies and original formulas. Moreover the range is subjected to accurate and in-depth safety evaluation.
Why: : to allow all women to treat themselves to the most innovative cosmetics without having to sacrifice their budget
According to my research on COCA COLA company mission,I describe three principles below:
ReplyDelete^ WHAT > One of world's best soft drink.
^ HOW > By increase in production quality,taste and consumer satisfaction.
^ WHY > To surve world with the best soft drink.
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ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteYoutube
ReplyDeleteWhy: to give the possibility to share videos on the net to people
To spread quickly information through the world
To solve the problem of the memory to save videos on devices, simply loading these on the web
How: freely and easily
What: videos
Youtube
ReplyDeleteWhy: to give the possibility to share videos on the net to people
To spread quickly information through the world
To solve the problem of the memory to save videos on devices, simply loading these on the web
How: freely and easily
What: videos
H&M
ReplyDeleteWhat : Men's, women's and childrend's clothes
How: They are customer-focused, creative and responsible fashion company.
Why: Fashion & quality at the best price.
NIKE
ReplyDeleteWhat: Men's, Women's sport equipment, shoes, сlothing for active recreation
How: Company focused on high technology of products for best sport results, new desigh,and perfect quality
Why: JUST DO IT
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ReplyDeleteThis comment has been removed by the author.
ReplyDeleteUN DESA (United Nations Department of Economic and Social Affairs)
ReplyDeleteWHY: to achieve development for all, and assists governments in agenda-setting and decision-making on development issues at the global level with the goal of meeting their economic, social and environmental challenges.
WHAT: translates global commitments in the economic, social and environmental spheres into national policies and actions and
continues to play a key role in monitoring progress towards internationally agreed-upon development goals.
HOW: providing a broad range of analytical products, policy advice, and technical assistance,
NIKE
ReplyDeleteWhy = "To bring inspiration and innovation to every athlete* in the world." - The legendary University of Oregon track and field coach, and Nike co-founder, Bill Bowerman said, "If you have a body, you are an athlete."
How = using high quality and very innovative materials such as fliknit, optimizing the production method in order to give the best at the lowest price.
What = Lifestyle, Running, Training, Gym, Basketball, Football, Soccer, Baseball, Golf, Skateboarding, Tennis and Lacrosse Shoes. Different kinds of clothing.
PS: I work in NIKE and i thought to talk about the firm i work in for this blog. If i chose the same company somebody has already chosen, I apologize, I did not mean to copy anybody, just to choose something that was close to me.
AMERICAN EXPRESS
ReplyDeleteWHY: this company wants to enable its customers to do more and to achieve more. Everyday , American Experess makes it easier and safer for customers to purchase the things they need. It works hard to make itself the world's most respected service brand.
HOW: providing innovative payments and expense management solutions for individuals and businesses of all size. It does that through integrity,respectability and quality of the products.
WHAT: credit cards and insurance services
Porsche mission statement
ReplyDelete-How
The Dilawri Group of Companies strives to deliver complete customer satisfaction in all areas of our business through our passion, continuous innovation and the development and operation of state-of-the-art automotive dealerships.
-What
The Dilawri Group of Companies is committed to offering world class products and customer service (Why) that builds lifetime customer relationships
Starbucks
ReplyDeleteIts vision statement is “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” and its mission statement is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
WHAT: Best quality coffee
HOW: Maintaining the importance of ethical conduct while aiming at growing and also providing the "warmth" ambiance of the café and the design itself of the products.
WHY: giving warm and cozy experience for all the customers and employees creating also relationship between them.
Royal Canin
ReplyDeleteWHY : the passion shared with customers about dog and cats with the aim to contribute to their welfare .
HOW : selecting raw materials of the highest quality, specific recipes , as well as shapes and textures customized with the contributions and experience of breeders and veterinary nutritionists .
WHAT:a specific nutritional meal done with raw materials of the highest quality, specific recipes , as well as shapes and textures customized .
Amazon mission statement is:
ReplyDeleteWHAT: an online shop
HOW: allowing people to find anything they might want to buy online
WHY: to be Earth’s most customer centric company
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ReplyDelete
ReplyDeleteThe WHAT, HOW, and WHY of Nike.
- WHY, because Nike wants everybody to move without limits while having a fashion look.
- WHAT, shoes that we use for dull reasons such as performance and comfort with a fashion style.
- HOW, using high quality materials that enable people to feel very comfortable while moving using the shoes with fashion looks.
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ReplyDelete"GILLETTE"
ReplyDeleteWHAT: The Gillette Company is a globally focused consumer products marketer
HOW: We are committed to building shareholder value through sustained profitable growth
WHY: It seeks competitive advantage in quality, value-added personal care and personal use products
I think that Gillette mission statement is based on Simon Sinek's view because it starts from the WHY (what they believe) to arrive to the WHAT. In this way Gillette can communicate with the entire market and create a very clear contact with the customers who believe in what it believes.
Althea Gibson Early Childhood Academy
ReplyDeleteWHAT: The mission of Althea Gibson Early Childhood Academy is to recognize the potential in every student and to nurture this potential so that they can achieve academic and personal growth.
HOW: Through developmentally appropriate practices, our students will learn to believe in themselves, recognize their own successes, set goals and strive to fulfill them.
WHY: By empowering students, faculty, parents, and the community to strive for excellence, we will create a positive learning environment for our students. We believe that all children have the potential for becoming Responsible, Outstanding, Creative, and Knowledgeable Students.
PARMALAT
ReplyDeleteWHAT:The Parmalat Group is a global player in the production and distribution of foods like milk, dairy products and fruit bevarages.
HOW: adhering to ethical principles of business conduct and fostering the professional development of its employees and associates.
WHY: Parmalat seeks to increase the well-being of consumers throughout the world.
PIONEER
ReplyDeleteWHAT: create the better djs equipment
HOW : in sustainable way and offering the newest and technological equipment
WHY: to facilitate the djing and to promove the clu music
SONY
ReplyDeleteWhy: to be a company that inspires and fulfills your curiosity.
What:electronic devices, state-of-the-art hardware products and entertainment software.
How:delivering ground-breaking new excitement and entertainment in ways that only Sony can,creating unique new cultures and experiences.
Spotify, mission statement:
ReplyDeleteWHAT: Millions of tracks, any time you like.
HOW: a subscription streaming music service.
WHY: make music available to everyone, everywhere, and ensure a fair digital deal for artists.
http://careers.adidas-group.com/mission-and-values.aspx
ReplyDeleteWHAT: Sportwear and sport equipment.
HOW: "we continuously improve the quality, look, feel, and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value."
WHY: "The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position."
Simon Sinek's speech was about how great companies can inspire their customers just by how they express their cause, what they believe, and therefore, their WHY in the mission statement. Sinek's "golden circle" better explains the cause: many companies, as a matter of fact, in their mission statement, start from communicating the product(s) they sell (the WHAT), instead of what they believe, the motive which inspired them in starting their business (the WHY). Let's take American Airlines statement as an example:
ReplyDeleteWHAT: "American Airlines and American Eagle are in business to provide safe, dependable and friendly air transportation to our customers, along with numerous related services"
HOW: "We are dedicated to making every flight you take with us something special"
WHY: "Your safety, comfort and convenience are our most important concerns"
Using this example, we can see how the WHY of American Airlines is not clear and inspiring, as how Sinek suggested in his speech
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ReplyDeleteIkea mission statement.
ReplyDeleteWHAT: a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
HOW: We are constantly trying to do everything a little better, a little simpler, more efficiently and always cost-effectively,to maximise the use of raw materials in order to fulfil people's needs and preferences by offering quality products at an affordable price.
WHY: to create a better everyday life for the many people.
Facebook
ReplyDeleteWhat - is an online social network
How- by using the website and creating your own account
Why- Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
google
ReplyDeleteWhat : It is an social Networking Website.
how : We are committed to building shareholder value through sustained profitable growth
why : To provide any kind of information,data etc
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ReplyDeleteSTEAM
ReplyDeleteWhat: "Steam is our direct pipeline to customers. It began as a little sleeper project—a handy tool to update Counter-Strike—and morphed pretty quickly into the world's largest online gaming platform."
How: "Steam guarantees instant access to more than 1,800 game titles and connects its 35 million active users to each other—and to us. "
Why: "Through Steam, fans can easily buy, play, share, modify, and build communities around Valve products as well as titles from other independent game studios. Steam is available in 237 countries and 21 different languages."
http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Zara-Retail-Stores-Mission-Statement.htm
ReplyDeleteWhat: give to customers what they want, and get it to them faster than anyone else
How: throgh Zara's business model they aim to contribute to the sustainable development of society and that of the environment with they interact.
Why: in their mission statement it is clear that Zara wants to be leader in the fashion retail market using the best quality of their products, high standards, and the highest ethical system.
After watching TED video. .I've chosen to discuss the company of IKEA. .
ReplyDeleteWhat -IKEA is a multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances, small motor vehicles and home accessories.
Why - this company was created to give the possibility to everyone to have in their houses cheaper home accessories,and ready to use . ..
How - by working with passion and give their customers lower price in the market accessories. .
SAMSUNG
ReplyDeleteWhat: superior products and services
How: design and development of new materials with state-of-the-art technology
Why: contribution to a better global society
I have focused my attention on the Easyjet's mission:
ReplyDelete-What:“To provide our customers with safe, good value, point-to-point air services.
-Why: To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes
-How: To achieve this we will develop our people and establish lasting relationships with our suppliers.”
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.”
ReplyDelete- What: It is a search engine that makes what your looking for as easy as possible for you to find the information you need and get the things you need to do done.
- How: By using a special algorithm (in computer science it is a self contained step-by-step set of operations to be performed)
- Why: Because they want to create a successful company that satisfies all primary stakeholders and benefits society by creating jobs and better innovating products/services that make life better for people for example by promoting prosperity and eliminating barriers between societies.
Rolex watch:
ReplyDeleteWhat: They produce the best watches in the world
How: The Rolex company produces all components of their watches by own, focusing on the best quality for costumers
Why: The mission rolex is to provide quality of the highest standards, modern design and a great costumer services.
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ReplyDeleteApple:
ReplyDeleteWHAT:they make the best computers,mobiles with best software.
HOW:The computers,mobiles made by the apple can be used easily,smoothly
WHY:to satisfy the customer and to be the best product.
Mondadori S.p.a.
ReplyDeleteWHY : Mondadori mission is to spread culture and ideas through products and services, satisfying the tastes of most people.
HOW: with propensity to identify and anticipate changes while respecting and protecting values that underlie the role of the publisher in civil society and keeping in mind the social and environmental impact
WHAT: books, periodicals, retail, digital
Ameren
ReplyDeleteWhat: Ameren's mission is to generate electricity, deliver electricity and distribute natural gas in a safe, reliable, efficient and environmentally sound manner.
How: we will achieve our targets by gaining recognition as performance leader of the U.S. electric and gas utility industry.
Why: Being a performance leader means we will achieve operational excellence, industry-leading customer satisfaction and superior financial performance.
Illy coffee production
ReplyDeleteActually, this inspiring method that is said in this video is fully implemented in Illy's mission statement, in the correct order; and I believe that could be one of the main reasons they are such a successful company in the market.
WHY : The mission, passion and obsession of Illy Company is to delight all those who cherish the quality of life.
HOW :through their search for the best coffee nature can provide.
WHAT : coffee enhanced by the best available technologies and by their search for beauty in everything they do.
MI (china mobile phone)
ReplyDeleteWhy: provide a technology in lower price satisfy the people who cant afford to buy a mobile of apple
how: use the low cost and high quality of material
what: provide a lower price of mobile or technology product
Alzheimer's Association (non-profit)
ReplyDeleteWhat: The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research.
Why: to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health
How: The Alzheimer’s Association works on a global, national and local level to enhance care and support for all those affected by Alzheimer’s and other dementias with local chapters across the nation, Our professionally staffed 24/7 Helpline and face-to-face support groups and educational sessions in communities nationwide.